Pete Ramsey HVAC Greatness

How To Be The X-Factor For Your HVAC Business

“You must strive to be your best self. Not the best version of another person.”

Pete Ramsey Founder, HVAC Greatness

Listen to the podcast here:

The X-Factor for HVAC Business

Hey, we’re back with another informative episode for you! Yes, this episode is unique as Pete Ramsey brings his insightful knowledge on how to run a business and how to do it successfully.

Join Tersh Blissett and his co-host Josh Crouch as they discuss with Peter Ramsey on The X Factor, how you can make your business stand out and various aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.

Tune in as they sit down with an amazing business owner, a leader who shares valuable insights about management, marketing, pricing, human resources and so much more so come take Your HVAC Business From “Good” To “Greatness!” today with us!

Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.

(Pete Ramsey is an Army vet and we’re all grateful for his service. Then he left, became a technician, started a business, sold it, went to work for Linux for a while, and is now involved in coaching. Pete Ramsey started coaching from the “ground up”. As a former HVAC/R Instructor and Independent HVAC/R Contractor, he knows the value good coaching can bring in helping others to transform their business into the success it is supposed to be. Pete has spent decades mastering his message and countless hours refining the science and art of running an HVAC Business Coaching & Training Business that delivers true results.)

Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you.

In this episode, Pete shares how he got to where he is today and what makes him so passionate about helping others be successful in the HVAC industry. He also shares some of his HVAC Greatness. You don’t want to miss Pete’s HVAC X Factor tips!!

One primary lesson he brought with him and now shares with Service Business Mastery Podcast Listeners: Your culture is the foundation of your brand.


“You must strive to be your best self. Not the best version of another person.” says, Peter Ramsey

What, according to Peter Ramsey, is The X-Factor and why is it important?

Peter says the X Factor is simply the genuine, authentic version of yourself, which helps us develop a business around it. He divides the X-Factor into four categories (Four Pillars).

[00:25:00] “I was an engineer in the army, so I come up with this identity called the Comfort Engineers. And the Comfort Engine is my power identity which makes it unique in comparison to everyone else. As a result, I distinguished myself, not just by adopting a new identity as a comfort engineer. I also have what I call level five service, which in my story I might use to describe how I transitioned from the military with a very detailed checklist and process and how I now have that in my company,” says Peter Ramsey.

“This powerful identity helps me attract the right kind of people. The perceived value rises as long as the customer interprets that greatness or quality, and everything you do shines through,” he adds.

Basically, it all comes down to 4 pillars i.e.:

  • Power Identity
  • Your unique service or approach to service.
  • Insider rapport, or customer experience.

Finding the right teammate is a key to success in business.

[00:20:00] “If you find the right teammate who shares your values and analyses and understands the key characteristics that come naturally to that individual in a given role, you’ll know if they’re a good match. So, with similar values and cultural personnel, you’ll create a culture that will grow and grow And when you hire these people, they won’t leave for a couple of dollars here and there,” Pete Ramsey

[00:23:00] How to do branding from the inside out?

“Think about why you do what you do and what is your brand story? How did you get to this point?” says Peter Ramsey.

“As you start to examine your values, your story, your why you may be able to create an identity that blends with your passion for the business, which we call if you’ve read the book Blue Ocean Strategy,” he adds.

Peter Ramsey recently joined Service Business Mastery Podcast which included his thoughts on:

  • How to keep a team together and be a leader rather than a boss
  • Branding has the ability to influence consumers’ thoughts and behaviors.
  • Marketing advice and insights.
  • The knowledge found in books like Blue Ocean Strategy and The Seven Triggers.
  • How to build a successful organization using proven processes and systems.
  • How to build a successful organization through proven processes and systems.
  • How to attract your ideal clients.
  • Ultimately, how to properly close on your equipment replacement sales and build a sustainable high-profit generating business for you and your team

Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

Check out this episode on your favorite podcast catchers… the links for each are below.

For a complete transcription of the interview, Read More

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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