An HVAC purchase is such a rare event that most people know more about funeral expenses.
And with the coming SEER2 regulations, it’s more important than ever that HVAC businesses educate their customers, offer easy financing options and shore up their online presence.
In this episode of Service Business Mastery, we speak with Ben Middleton about SEER2, why in-house financing is no longer optional and how the Inflation Reduction Act will shake up the HVAC landscape.
SHOW NOTES
– Introducing Ben Middleton [1:19]
– SEER2 and regional efficiency standards [4:26]
– The importance of consumer education [10:00]
– Compliance tracking and enforcement [12:50]
– Why financing and online presence are the keys to survival [27:35]
Resources And People Mentioned:
This episode is kindly sponsored by:
– Sera (visit their website)
– UpFrog (visit their website)
– Emerson (visit their website).
– CompanyCam (visit their website)
Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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This episode was produced by Reignite Media and promoted by Relentless Digital.
Meet the Hosts:
Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.
Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.
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