The Secret to Creating Viral Content for Your Service Business w/ Brendan Kane



“Things happen in everyday life around plumbing or electricity. Maybe it frustrates you, annoys you, or fascinates you. So it’s getting into the head of the general person that you’re serving and thinking, ‘What are the stories that happen to these people every day?’… Tap into that, so that when you’re creating a piece of content, anybody could find it to be interesting.”

—Brendan Kane


Have you ever scrolled through another business’ Facebook feed or watched a YouTube video? 

Some content just seems to have that certain something that makes it go viral.

Wondering, what is that certain something? How can you make your content catch on like wildfire? 

So, as it turns out that there’s a science to going viral, and Brendan Kane is an expert at reverse engineering it.

“Going viral really means creating effective content that's reaching and engaging people”. —Brendan Kane Click To Tweet

Brendan Kane is an outside-of-the-box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point, ‘How To Stand Out In A 3 Second World’ as well as the founder and CEO of the Hook Point agency. 

Kane has worked with some of the most prominent brands and celebrities in the world to help them generate massive social followings. He developed the first-ever influencer campaign on YouTube back in 2007 and has overseen $300 million in marketing spending for major corporations like MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA. In total, he’s helped generate over $1 billion in revenue. But Kane isn’t just a numbers guy. He’s also worked with A-list celebrities like Taylor Swift, Rihanna, and Adriana Lima on their digital strategy, and he’s generated a personal following of over a million people on Facebook and Instagram as part of an experiment.

Kane’s experience and knowledge can help you take your social media presence to the next level. So if you’re looking to make your content go viral, Brendan Kane is someone you want to learn from.

Join Tersh Blissett and Joshua Crouch as they talk with Brendan about how to create viral content for your business and the secrets to growing your business in today’s digital era. 

So, whether you’re in any business, you don’t want to miss this Service Business Mastery episode as this brings you some life-saving tips & strategies for your business!

How Social Media Algorithms Work: Understanding User Retention 

So, do you wonder, why Some Pieces of Content Go Viral… And Others Don’t? 

Worry not, as Brendan spills secrets about it in this episode!

“What the algorithms care about is user retention… These platforms make money. The longer people spend on the platforms, the more that they’re consuming content, and the more ads they can serve – the more profit they generate. Thus, they’re looking for content that they can see to the widest possible audience and hold attention. So that’s the challenge…” says Brendan Kane

[05:30-06:31] “I think that going viral means are you creating an effective content that’s reaching and engaging people?… Thus they’re looking for content that they can see to the widest possible audience and hold attention. So that’s the challenge,” says Brendan Kane

Social Media Tips: Mastering One Platform Before Moving to the Next

Further, Brendan shares why, what Works on Facebook May Not Work on Twitter. Here’s Why:

[11:05-15:42] “I recommend focusing on one platform, uh, to get good at. Now that doesn’t mean that you can’t take your, content and publish it to other platforms…that is the best place to start should the content be,” says Brendan Kane

How to Write Compelling Emails That People Will ACTUALLY Read

Further, this show will discuss The Traditional Way vs. The New Way: Email Marketing Tactics in order to help your business succeed.

How To Make Your Niche Content Go Viral: The HVAC Example
[11:05-15:42] “How do we make something like plumbing and electrical service and HVAC service, that’s not necessarily something that you’re gonna go search Facebook for? How do you make content like that engaging enough to get more clients?… And that’s, they don’t wanna get any deeper than that,” says Brendan 

“Going viral means creating effective content that’s reaching and engaging people”. 

-Brendan Kane

Tune in to this episode to learn how to increase engagement with your niche content!

In this episode of Service Business Mastery, Tersh and Josh sit down with Brendan Kane to discuss:

  • How Social Media Algorithms Work
    • What platforms you should focus on creating content for as a business owner? According to Brendan, it is best to focus on one platform and master it, rather than try to post content across all platforms without success.
  • Why getting into the head of your target audience is key to creating content that resonates with them for your service-based business.
  • How people can spot a sales or marketing pitch in an email from a mile away? To be successful, think about how you would write an email to a friend about the same topic.
  • Brendan Kane also explains how the algorithms that control the reach and distribution of content on these platforms are designed to maximize user retention. [Going viral on social media platforms requires creating ing effective content that engages users.]


Key Resources Helpful for You From This Show:


Meet the Guest:


Brendan Kane,
Managing Partner at HookPoint. 

Connect with him on LinkedIn




Meet the Hosts:


Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.




Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.




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