Michelle LaFrance

How to Start Generating Ductless Leads Online with “The Ductless Marketing Gal”, Michelle LaFrance

”Videos are the most versatile and powerful marketing tools you have.”

– Michelle LaFrance

Listen to the complete episode here:

Do you want to WIN in ductless sales in 2022 and beyond?

Then you need a competitive marketing strategy. 

Are you looking for ways to differentiate your service business from the competition and dominate the search engines of your customers?

Worry no more, this week’s guest is going to tell you just how to do that in any market, regardless of the size.

Michelle LaFrance

“How would you know how the Google Map works? There’s an algorithm and it’s different than you’re website and when you hire someone skillful, like my company, we look and we go, “Of the three companies, who’s vulnerable? What did they do to get themselves on the map and then what do I need to do better than that to knock them off?” Sorry, but not sorry, we’re in a competitive market, right?”

 —Michelle LaFrance 

Michelle LaFrance, aka “The Ductless Marketing Gal,” President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as the Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers. The Ductless Directory is a powerful tool that will give your website a boost in rankings AND double or even triple your visibility.

You don’t want to miss this fun episode!

Join Tersh Blissett and his co-host Josh Crouch as they talk with Michelle about this one-of-a-kind marketing solution that’s boosting contractors to the top of search results. Moreover, she shares what you need to do to be recognized as ‘the ductless guy’ in your area!

So, let the nuggets of her wisdom in this episode guide you in owning a thriving, profitable, and ever-expanding business as they sit down with an amazing world-class leader.

So, if you’re someone looking for tips to generate massive leads online, then this podcast is definitely for you!

In this episode, we discuss:

  • Marketing tips and strategies that will help you generate ductless leads online
  • How to easily increase traffic to your service business’s website
  • Discover the many benefits of being listed in The Ductless Directory and how to do it!

On asking about “How to Hack Google’s Algorithm to GET MORE LEADS and Traffic to Your Website,” Michelle LaFrance says, ”Me and my team being competitive, we know that Google wants to see who else is referring to you and the higher the relevancy and the higher the authority of who is referring to your website, you can call that a backlink, the bigger the boost you get… Why don’t I just create an authority website? So that’s why I created the Ductless Directory… it’s everything that Google wants…” [15:56-17:14] 

Are the riches REALLY in the niches? with “The Ductless Marketing Gal”, Michelle LaFrance

Let’s just talk about the HVAC contractors and why I niched down… one of the problems for the industry is the search terms are huge,” says Michelle. [23:08-29:44] 

What makes Contractor Advocacy #1 for The Ductless Directory?

Let’s talk about the first big change… I like solving problems so I talked to a lot of my contractors and more of them are saying “there are other contractors [that think they can be The Ductless Guy and do it themselves]”… What could I do that would elevate them in the eye of the consumer? My big news… Contractor Advocacy is #1…,” says Michelle. [41:16-42:21] 

Michelle LaFrance recently joined Service Business Mastery Podcast, and here are some highlights of the podcast:

  • Michelle talks about how to start generating ductless leads online with digital marketing
    • Tips and strategies for digital marketing for contractors
    • The best types of content to create & the best platforms to post content on
    • Google SEO hacks
    • Paid ads vs. Organic marketing
    • Why video marketing is the most powerful marketing tool of 2022
    • “Vitamins” your business needs to thrive
  • This episode talks about The Ductless Directory
    • What is The Ductless Directory?
    • The benefits of being featured on The Ductless Directory & Becoming a Ductless All-Star
    • How to get featured in The Ductless Directory
    • Why Contractor Advocacy is #1 for them

Key Resources From The Show:

About The Guest:

Michelle LaFrance

Michelle LaFrance, aka “The Ductless Marketing Gal,” is an HVAC consultant, ductless marketing expert, digital marketing strategist, content creation expert, author, and speaker. Michelle is President and CEO of Smarty Pants Web, a digital marketing and web design firm, as well as the Founder of The Ductless Directory, a comprehensive resource for consumers, contractors, and manufacturers.



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For a complete transcription of the interview, Read More

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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