What Data Scientists Can Teach Us About Marketing with Rick B. & Carole Lawson
For many service businesses, marketing can feel like throwing random things at a wall and seeing what sticks. Sometimes, you get lucky. But in the ever-shifting landscape of new Google algorithms and increasingly tech-savvy competitors, luck isn’t gonna cut it. That’s why the best marketing is data-driven marketing. In this episode, we […]
Empowering Women in Plumbing: Overcoming Challenges and Breaking the Mold w/ Kim Gill
In this episode of Service Business Mastery, hosts Josh and Tersh talk with Kim Gill. We put the spotlight on women in the plumbing industry, discussing the challenges they face and delving into what can be done to attract more female talent into this field. We have an insightful conversation with our guest, Kim Gill, […]
The Secret to Creating Viral Content for Your Service Business w/ Brendan Kane
“Things happen in everyday life around plumbing or electricity. Maybe it frustrates you, annoys you, or fascinates you. So it’s getting into the head of the general person that you’re serving and thinking, ‘What are the stories that happen to these people every day?’… Tap into that, so that when you’re creating a […]
Hiring a Marketing Agency vs. Building an Internal Marketing Team w/ Matthew Tyner
“A big part of driving marketing to be successful is being reactionary within the business… because our consumers, they don’t plan these purchases, these are problems that happen immediately. So… you must monitor it on a daily basis since that is when you will notice growth.” —Matthew Tyner Are you also struggling to […]
Home Service Business Branding in the Digital Ages w/ Thaddeus & Evan
“With a fantastic brand, such as your logo and reputation, your digital marketing will be more effective because you and others will be more familiar with it. Even if they do not recognize your brand, if they go to Google and search for “AC repair near me” and you have a decent online presence or […]
How To Sell Your Business With Patrick Lange
The decision to sell your business is very complex but is possible. It will involve a lot of planning to do. You just need to know who to talk to that you can trust. Tune into this episode as Patrick Lange discusses an effective marketing approach on how to sell businesses and the things you need […]
Branding Your Home Service Business: Standing Out From The Crowd With Dan Antonelli & Evan Hoffman
The home services market is a crowded space. With many companies trying to secure and maintain their foothold, what can you do to make sure your business is noticed? You build and market your brand, of course! In this episode, Tersh Blissett interviews Dan Antonelli and Evan Hoffman, two masters in marketing and sales. Dan and […]
What Are The 7 Powers A Contractor Must Master? With Al Levi
Want less stress and more success in your contractor business? Check out Al Levi’s 7-Power system every constructor must master. The key point of this system is to use operating manuals. Al explains that writing operating manuals is your only hope of making sure the company performs consistently. How so? By giving your employees clarity […]
