Start Them Young: Addressing the HVAC Labor Shortage Problem w/ Lenny Diaddario and Dustin Blackstone
“There’s a place for both [digital & traditional tools]. I think it’s the new VR style, it’s gonna hit a certain generation, but it’s not gonna be the same as a true hands-on experience. It gives you the basis for then stepping out there and there’s still gonna be that requirement of that hands-on training.” […]
How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati
“They (technicians) literally are the guardians of HVAC innovation, right? If you don’t get their advocacy, you can’t get a product to market. If they won’t use your product, you can have all the upstream cash, all the demand, doesn’t matter. If they won’t use it, you’re out.” – Peter Capuciati One of the things […]
Are Your CSRs Empowered to Be the Voice of Your Company w/ Zac Garside
“The key to building credibility as a leader, you want to change your call center culture so they’re the voice of the company. And you got six people, it’s like how do I get all six of them to see themselves that way. How do I get my whole technician staff to see themselves as […]
How to Leverage Extended Warranties to Create Loyal Customers and Increase Revenue w/ Kevin Thornton
“We’re extremely flexible in the number of warranties and the number of options we have because we want to make sure that we’ve got options that fit the dealers… if it’s a Chuck in a truck or if it’s a really large, multi-location dealership.” — Kevin Thornton Are you a contractor seeking just any method […]
Everything You Need to Know About the New 2023 DOE Requirements w/ Chris Forth
“The federal government, in this case, the Department of Energy, is setting new minimum efficiency standards for the United States. In other words, the minimum that I can manufacture as an OEO… is increasing over what it was.” — Chris Forth Do you realize that the transition to DOE 2023 could result in […]
Maximize Your Revenue, Lead Conversion, & Digital Marketing ROI with Jon Torrey
“The trades deserve better data so that’s what we’re getting focused on.” —Jonathan Torrey Listen to the complete episode here: How to Effectively Understand and Leverage Your Data with Jon Torrey of Searchlight Advertising Are you struggling with understanding your business data? Even when using a top-notch CRM system, service organizations still perform a lot…...
How to Start Generating Ductless Leads Online with “The Ductless Marketing Gal”, Michelle LaFrance
”Videos are the most versatile and powerful marketing tools you have.” – Michelle LaFrance Listen to the complete episode here: Do you want to WIN in ductless sales in 2022 and beyond? Then you need a competitive marketing strategy. Are you looking for ways to differentiate your service business from the competition and dominate the […]
E-Commerce Strategies for Contractors with The Sprinkler Nerd, Andy Humphrey
”Stop discounting and start adding value.” — Andy Humphrey Listen to the complete episode here: How To Win In The E-Commerce World In a world that’s becoming dominated by e-commerce, YOU have the ability to find great success (and revenue) by learning how to market and grow your brand online. Andy Humphrey, an irrigation technology…...
Hiring & Retaining Top Talent in Your Home Service Business
“Small business owners get a bad rap when it comes to retaining employees. Plus, turnover seems to be amplified in blue-collar industries…Hiring good people is the most effective way to grow a business, but it’s hard to find rock-star employees. Together, we [can] build a system for filling every open position with quality frontline workers. […]
