CompanyCam Integration: The Key to Effective Contracting Management w/ Sammy Petersen & Claire Ficke
In this episode of Service Business Mastery, Tersh and Josh interview two Business Development Representatives from CompanyCam, Claire Ficke and Samantha Petersen, who are passionate about empowering women in various industries, including HVAC, plumbing, roofing, windows, remodeling, and solar. We highlight their experiences attending Women in HVACR events, networking, and sharing knowledge with others. We […]
How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati
“They (technicians) literally are the guardians of HVAC innovation, right? If you don’t get their advocacy, you can’t get a product to market. If they won’t use your product, you can have all the upstream cash, all the demand, doesn’t matter. If they won’t use it, you’re out.” – Peter Capuciati One of the things […]
Powerful Strategies for Training Apprentices Into Skilled Technicians w/ Al Levi
”If you’re gonna tell me that I already have great people, you are wrong my friend, ‘cause staffing is a train, a moving train. People hop on, people hop off. You kick them off, they jump. Some go to the end of the ride, depending on what you’ve got to do.” — Al Levi Listen […]
How to Implement an Effective Public Relations Strategy for Your Home Service Business w Heather Ripley
“Your goals, as a company owner, can show you how you need PR… If your goal is to sell, if your goal is to retire and leave a legacy business, if your goal is to buy up other companies, or if you’re just wanting to grow, the PR strategy needs to take that into consideration.” […]
Build Emails That Don’t Suck
“…if we went to a marketing conference or a business conference and we were in the bar afterwards, they’re the things that we would all joke about as friends, ah, this time. And you tell ’em the anecdote about the tax bill that you and the dog ate, the tax bill, and all this stuff I […]
Elevate Your Brand’s Authority w Stephen Houraghan
“There are many different ways that you can find your position in your market, but definitely understanding that if you try to be all things to everybody, you’ll just blend in with everybody else.” — Stephen Houraghan Listen to the complete episode here: Brand Authority, what is it? How do you elevate your authority? Let’s […]
How Do We Hire HVAC Technicians For The Skilled Trades?
“Get out of your comfort zone. Over the years, the one thing I’ve learned is to accept the good with the bad and be willing to evolve,” — Keith Flores Listen to the complete episode here: Episode Overview Hello, to our amazing listeners there! We’re excited to share yet another fun episode with y’all […]
The Ultimate Strategies for Hiring and Retaining Employees in 2022
“For nearly every Gen Z’r, there’s a trend of f*ck the system, but what you choose to do with that is going to go in a variety of different ways.” — Hannah Williams Listen to the complete episode here: In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, […]
How To Properly Sell HVAC Options With Drew Cameron
Learn the ins and outs of HVAC sales in today’s episode with Drew Cameron, President and Master Sellutionist of HVAC Sellutions. Drew shares his knowledge based on his accumulated experiences on some of the most progressive and powerful education and business development tools available in the world for the contracting business. HVAC Sellutions is […]
