Standing Out in the HVAC Industry: Offering More Than Just Price Points with Stephanie Postell

Meet Stephanie Postell, an adventurous business owner who leads with determination and drive in the competitive HVAC sector. As the co-owner of Anchor Heating and Air, a thriving business based in Charleston, South Carolina, Stephanie has amassed over 10 years of experience mastering the skills of business development and operations management. 

If you’re feeling the frustration of constantly competing with other HVAC businesses and struggling to differentiate yourself, then you are not alone! You may be offering competitive pricing or flashy marketing campaigns, but still finding it hard to stand out and attract new clients. Customers may be choosing your competitors based solely on price, or worse yet, not choosing you at all. 

In this episode of Service Business Mastery, Tersh and Josh speak with Stepahnie and share experiences and knowledge on offering exceptional service and going above and beyond, how you can set yourself apart and create a loyal customer base that will bring continued success to your business, and how a skilled teacher or mentor can help employees maximize their potential by guiding their development.



00:00:00 – Introduction on Stephanie and origin of Anchor Heating and Air
00:05:01 – Tersh shares experience on how a con artist caused legal issues
00:10:25 – The importance of knowing your numbers
00:12:55 – Debunking the myth of raising your prices
00:15:04 – Setting yourself apart as an HVAC contractor
00:16:48 – The importance of details in HVAC installations
00:19:22 – Empowering Women in HVAC
00:23:50 – The importance of good teaching in HVAC
00:25:37 – Maximizing efficiency in HVAC installations and its impact
00:28:05 – Exploring the right opportunities in the trades
00:30:26 – Developing the skill on negotiating salaries
00:31:57 – The importance of networking and collaboration
00:35:18 – Knowing your value
00:37:32 – Tips on leveraging TikTok for recruiting 


Resources And People Mentioned:


Meet the Hosts:

Tersh host of Service Business Mastery PodcastTersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.


Josh Crouch host of Service Business Mastery podcastJoshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.


Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

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