Revolutionizing HVAC Maintenance through Technology w/ Brian Feenie and Ben Reed

Are outdated practices holding back the HVAC industry from reaching its full potential?

 In this episode of Service Business Mastery, hosts Tersh Blisset and Joshua Crouch delve deep into the world of HVAC maintenance and how cutting-edge technology is reshaping the customer experience and the growth of HVAC businesses. We have the pleasure of welcoming Ben Reed and Brian Feenie from Measure Quick, a leading software solution for HVAC professionals.

 Ben and Brian have a combined experience of over 40 years in the home services and HVAC industries. They are passionate advocates for using technology to drive efficiency and enhance customer interactions. Are you eager to explore how technology can revolutionize the HVAC maintenance industry? If so, this episode of the Service Business Mastery Podcast is a must-listen!


Here’s a breakdown of what you can expect in this episode:

– [0:00] – Introduction: Tersh and Joshua set the stage for the episode, highlighting the importance of Measure Quick in the HVAC industry.

– [2:15] – MeasureQuick: The hosts discuss how the Measure Quick app helps junior technicians gather crucial information and data for clients.

– [4:30] – Shoutouts to Podcast Partners: Sera, Upfrog, CompanyCam, Copeland, and Interplay Learning are acknowledged as valuable supporters of the podcast.

 – [5:45] – Upcoming SBM Content: The hosts tease future episodes and upcoming guests, including Billy from Billy Go and representatives from Copeland Compressors.

– [7:15] – Guests’ Self Introduction: Brian and Ben from Measure Quick introduce themselves, sharing their extensive experience in the home services and HVAC industries, as well as their passion for using technology to improve the industry. 

– [9:30] – HVAC Business Challenges: The hosts and guests delve into the challenges faced by technicians in convincing business owners to invest in Measure Quick and adopt technology solutions.

– [12:15] – The HVAC industry’s struggles: misaligned incentives and perspectives are explored, along with the prioritization of homeowners’ expenses and the need for thorough maintenance checks.

– [15:45] – Industry Assumptions: The hosts and guests shed light on old habits and assumptions that hinder progress in the industry and emphasize the value of technology in improving maintenance contracts.

– [19:00] -Full Stack HVAC:  This concept is introduced as a way to address gaps in business operations and optimize efficiency, with a focus on standardization, customer value, and company valuation.

– [22:00] – Trust:  The importance of trust in increasing revenue and conveying value to customers in the absence of face-to-face interactions is discussed, along with the affordability and benefits of using Measure Quick.

– [25:30] – Guest Announcements: Guests Brian and Ben share upcoming announcements and improvements to the Measure Quick app, as well as their openness to feedback from listeners.

– [29:15] – Episode Conclusion: The hosts express their gratitude to the guests and tease future episodes, encouraging listeners to stay tuned for more valuable content.

If you’re looking to level up your skilled trades service business, gain insights into home service businesses, or simply expand your knowledge in the field, this episode is a must-listen. Tune in to the Service Business Mastery Podcast and unlock the truth about HVAC maintenance!


Resources And People Mentioned:

This episode is kindly sponsored by:

– Sera (visit their website)
– UpFrog (visit their website)

– Copeland (visit their website).
– CompanyCam (visit their website)

– Interplay Learning (visit their website)

Visit and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group


Affiliate links:

– Castmagic –

– StreamYard –

– CallRail –

– IfTTT- 10 Percent off!  –


Check out this episode!

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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