How to Implement an Effective Public Relations Strategy for Your Home Service Business w Heather Ripley

“Your goals, as a company owner, can show you how you need PR… If your goal is to sell, if your goal is to retire and leave a legacy business, if your goal is to buy up other companies, or if you’re just wanting to grow, the PR strategy needs to take that into consideration.”

— Heather Ripley

Listen to the complete episode here:

Why should contractors care about public relations? To scrape the surface, PR can help you get new customers, reach your business goals, create goodwill in your local community, and even help you sell when you want to retire! So, why wait until a major accident happens to develop a relationship with a PR firm? Let’s dive into it!

“Building a relationship with a PR agency is important in the event that you could have a crisis someday… More importantly, it’s having a relationship with your local media because if you are seen in a positive light to your media outlets,… Click To Tweet

What are Public Relations?

In this episode, we discuss:

  • The difference between public relations, advertising, branding, and marketing.
  • When and how to create and scale new PR opportunities for your contracting company.
  • Implementing an effective PR strategy based on your business goals.


Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

Important Links:

About The Guests:


Heather Ripley podcast cover art



Meet Heather Ripley (LinkedIn), CEO and Founder of RipleyPR (Website) & Author of “Next Level Now, PR Secrets to Drive Explosive Growth for Your Home Service Business”.


Meet the Hosts:

Tersh Blissett; Host & Producer of Service Business Mastery podcastTersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.




Josh Crouch Host of Service Business Mastery podcastJoshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.





Listen to this podcast and get inspired, and become a better brand strategist. Learn how to solve bigger problems. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.


For a complete transcription of the interview, Read More

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