In this episode of the Service Business Mastery podcast, host Tersh Blisset is joined by guest Rick Bergman for an engaging discussion on innovative techniques to grow your business. Despite Joshua being absent due to a speaking engagement, the conversation flows seamlessly as they dive into various topics that are crucial for service business owners, managers, and technicians.

One of the key highlights of this episode is the importance of utilizing technology to streamline operations and stay ahead of the competition. Rick Bergman shares his insights on tools such as Chat GPT and STORYBRAND, which can revolutionize the way you communicate with your audience and market your services. They explore the power of AI-generated content and the benefits it can bring to crafting effective messaging for your business.

The episode also delves into the significance of storytelling in business. Rick emphasizes the role of understanding your customer and creating a customer persona to guide your marketing strategies. They discuss how storytelling has been used for centuries as a powerful tool to captivate and engage audiences and share practical tips on how to leverage storytelling techniques to make your business stand out.

Throughout the episode, Rick Bergman’s expertise and insights shine, making this episode a must-listen for service business owners looking to innovate and grow. From leveraging technology to crafting compelling stories, this conversation offers valuable strategies and ideas to boost your business to new heights. Don’t miss out on this enlightening episode of the Service Business Mastery podcast with Rick Bergman.


This episode is kindly sponsored by:
Sera (visit their website)
UpFrog (visit their website)
Copeland (visit their website).
CompanyCam (visit their website

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This episode was produced by Reignite Media and promoted by Relentless Digital.

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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