678 | HVAC Re-Engagment of Clients

How to Increase Client Engagement

“We hate writing big checks to Google and Facebook. We get most of our work through our good reviews.”

 —Justin Riley

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The Engagement of Old Clients Can Make or Break Your Business

It can be easy to lose touch with your clients over time. However, neglecting your clients can have serious consequences for your business. Not only will you lose revenue, but you may also lose customers who switch to competitors. To keep your business thriving, it’s important to re-engage old while also engaging new clients. Here are some tips on how to do just that.

Keep in Touch with Your Clients via Email and Social Media.

Email is a great way to stay in touch with your clients. Not only does it give you the opportunity to communicate quickly and easily, but it also allows you to personalize the message. This makes your email more likely to be read and responded to. Similarly, social media is a great way to connect with your clients. You can use social media platforms like Facebook, Twitter & TikTok to share updates and news about your business. This way, your clients can stay up-to-date on what’s happening with your company without having to contact you directly.

Offer Discounts and New Services

One of the best ways to re-engage old and new clients is by offering discounts and new services. This way, you can show them that you’re still interested in working with them. Plus, it’ll likely increase sales as a result.

Host Events or Seminars

Another great way to re-engage old and new clients is by hosting events or seminars. This will give them the opportunity to learn more about your products or services. Plus, it’ll likely increase sales as a result.

Send Out Customized Emails or Reminder Emails

One of the best ways to re-engage old and new clients is by sending out customized emails or reminder emails. This way, you can remind them of what they need or want from you. Plus, it’ll likely increase sales as a result.

How simple it is to overlook the importance of pricing when working in an industry with a bias against change

When it comes to pricing your services, it can be easy to overlook the importance of re-engaging old and new clients. However, this is one area where change is essential if you want to stay ahead of the competition. Here are four reasons why re-engaging old and new clients is so important:

  1. New clients are more likely to refer you to their friends and family.
  2. Reengaging old clients can help you build a better relationship with them, which can lead to them referring you to more businesses in the future.
  3. Reengaging old clients can also help you learn more about their needs and what they’re looking for in a service. This knowledge can help you create better services that meet their needs.
  4. Reengaging old clients can also help you build trust with them, making it easier for you to sell them additional services in the future.

Reactingivating a customer base

Reengaging an old customer base can be a difficult task, but it is important to remember that they are the foundation of your business. By engaging with your old customers, you can remind them of your brand and what you can offer them. You can also create new customers by appealing to your old ones. By reactivating your customer base, you can ensure that your business remains strong and profitable.

Tracking customer interaction

It’s no secret that retaining customers is important for any business. But what about those customers who have been with you for a while but haven’t interacted with you in a while?

What can you do to get them back into your fold?

One way to do this is to track their interactions. This way, you can see which of your old and new clients are interacting with you the most and which ones are falling by the wayside. This information can help you decide which strategies to use to bring them back into your fold and keep them there.

Providing detailed estimates that are customized to each customer

As a business, it is important to stay engaged with your old and new clients. By providing detailed estimates that are customized to each customer, you can ensure that you are providing the best service possible. This will help you maintain a strong relationship with your customers and ultimately increase your profits.

Tersh Blissett and Joshua Crouch are discussing how to re-engage their current client base. Tersh Blissett points out that they have little holes in their bucket where old and new clients are seeping out, and they cannot get the bucket as full as they want it to be. Noah and Justin from Fro help them to understand how to properly price their services online and also provide actionable tips for managing business challenges. Tersh Blissett concludes the conversation by saying that he appreciates the tech-forward approach of Fro, and how it helps him relate better to contractors. Is it because we’ve always done it this way Or is it this the best way to do it? Interesting.

Service Business Mastery Podcast show notes: How to Re-Engage Your Current Client List

  • Tersh & Josh are discussing re-engaging their current client list.
  • Josh talks about how humans are more afraid of spiders than they are of humans.
  • Noah discusses simplicity in online marketing, and how it can help small businesses grow rapidly.

Is It Because We’ve Always Done It This Way, Or Is This The Best Way To Do It? 

  • Contractors are busy and need to find ways to be more efficient
  • There are many different ways to be more efficient, including reactivating old customers
  • Email is a good way to start, but there are other methods as well
  • Data is important for reactivation because it allows for segmentation and targeting

How to Keep Your Customers Responding to Your Text Messages

  • The guys discuss how they approach recovering customers, focusing on personal relationships and reactivation over spamming.
  • They discuss how the younger generation is less likely to fall for automated text messages.
  • They also suggest that businesses focus on human communication in order to build a relationship with their customers and increase reactivation rates.

Introverts in the Workplace Struggle with Technology

  • Humans are herd animals and tend to long for human communication, which is why they’re drawn to technology in the modern world.
  • Technology has been shoved down people’s throats, leading to more separation between people than ever before.
  • People are now more likely to communicate through text messages or emails rather than phone calls, as this is the easiest way to get an answer without being bothered.
  • The text channel is the preferred method of communication for most business owners, as it is easier to document and provides a better experience for both the sender and receiver.

 How to create a personalized digital invoice for your business

  • Transparency and online pricing are going to come into the world through data transparency and understanding of what a customer’s experience was before, during, and after a service call.
  • The #CRMs have developed a process where they send a PDF with estimates, a cover letter, and a video explaining the business.
  • This allows for better customer engagement and reduces the labor burden on the techs.

 How to make small business marketing easier with upfrog

  • You feel more comfortable and at ease when you use video instead of phone calls to communicate with customers because it’s more authentic, and you can do it with your phone today.
  • You don’t have to make huge investments to get started with video communication, and there are many ways to use video to connect with customers.
  • You can find Noah and Justin on social media, in the HVAC Owner’s Digital Ally Facebook Group, and in other online communities like the Service Business Mastery Facebook Group.

 New Podcast: Service Business Mastery

  • There is a community of service business owners who can help each other out
  • The key to success is to be active in the community and reach out to others
  • Thank your customers for their support

Key Resources From The Show:


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For a complete transcription of the interview, Read More

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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