How To Turn Your Service Business Into A Profitable Machine w/ Justin Riley


“The best thing you need to do is get reviews and really start to build a customer base and a name for yourself. And the only way you do that is by doing good work.” 

—Justin Riley

Wondering whether you should hire an HVAC and plumbing digital agency or not? 

And that’s a valid question. 

After all, service businesses have been around for a long time and most don’t use digital marketing tactics.

So, what’s the big deal? Why does your business need to be any different?

The answer is simple. In today’s economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That’s where a digital agency comes in.

“The longer a user, as in somebody with a phone or computer stays on a social media platform, the more ads that Medium can serve them.” —Justin Riley Click To Tweet

By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently. 

They can also help you track your progress so you can see exactly what’s working and what’s not.

Join this episode of Service Business Mastery where Tersh Blissett and Joshua Crouch talk with Justin Riley about how to leverage the power of eCommerce, automated nurturing, and revenue attribution for YOUR business. 

 

This episode discusses:

  • What the steps are to get more clients and make more money for your service business using the “4 R’s” strategy: reactivation, recovery, reputation, and relationship.
  • Why it is difficult for small businesses to maintain high gross profit margins.
  • How to acquire customers when first starting your business, through paid media programs.
  • Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest-cost way to get into consumers’ houses immediately. 

 

So, if you’re looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!

Justin recommends asking yourself a question- Are You Putting Enough Effort Into Client Acquisition?

He shares, The 1 Thing You Need To Do To Grow Your New Business 

[28:34-29:38] ”when your business is really new, like six months old, you might not have that same client tell to, too. Rehash to, to rero, you know?…set the direction and angle of your business,”  says Justin Riley

The show talks about- How to Grow a New Business in Today’s Economy

Justin spills the Secret to Building a Customer Base for Your Business 

[29:59-30:50] “Most of I hear it is, is low margin jobs, right? There’s always this, this, you know, on the internet, there’s, there’s beat your chest, you know, 70% gross profit…Yeah. Like best price around, you know, Oh, you’re getting ’em all, you know, and it’s tough man,” says Justin Riley

Further, the show takes you to how to fix your digital game and shares why Digital Ads Fail (And How to Fix Them)
Justin talks about how Digital Ads Work.

[38:31-39:02] ”The longer a user, as in somebody with a phone or computer stays on a social media platform, the more ads that Medium can serve them…Facebook has to make up for the difference in lost revenue from you,” says Justin Riley

So, if you’re stressing about your social media game, then don’t worry, in this episode, We’ll Show You How to Avoid Unwanted Comments on Facebook

Don’t let trolls and spammers take over your Facebook page – learn how to avoid it by tuning in to this episode right away!

[40:12-46:11] “here are some really useful tips for everybody that’s out there, Okay? Never delete a comment, Okay?…. It makes performance marketing a breeze when you have a brand…,” Justin Riley

Justin Riley recently joined Service Business Mastery Podcast and here are some highlights of the podcast:

  • What the four steps are to gaining more clients and making more money for your service business
  • Why it is difficult for small businesses to maintain high gross profit margins
  • How to acquire customers when first starting your business, through paid media programs.
  • Justin Riley explains social media best practices and how the Upfrog platform is the easiest, fastest, and lowest-cost way to get into consumers’ houses immediately. 

 

Key Resources Helpful for You From This Show:

 

Meet the Guest:

 

Justin Riley, President at Upfrog 

Connect with him on LinkedIn

 

 

 

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

 

Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our website

Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

Meet the Hosts

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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