How Do We Hire HVAC Technicians For The Skilled Trades?

Keith Flores

“Get out of your comfort zone. Over the years, the one thing I’ve learned is to accept the good with the bad and be willing to evolve,”

— Keith Flores


Listen to the complete episode here:

 

Episode Overview 

Hello, to our amazing listeners there!

We’re excited to share yet another fun episode with y’all today. Are you ready?

Join Tersh Blissett and his co-host as they sit with Keith (aka the HVACgod) to discuss how the skilled trades industry is changing and how we hire during this change. Keith has shifted his marketing focus from traditional marketing to social media and now is known for his amazing videos with over a million views.

Tune in as they sit down with a passionate entrepreneur with a supercritical mindset and a committed leader who shares his experiences and provides tried-and-true strategies for hiring in this transition phase of the trades. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.

(Keith Flores is the Founder and President of HVACGOD Inc and HG Home Services and CEO of CIFLI Holding LLC. He’s an accomplished entrepreneur with superior critical thinking and leadership skills. Keith has over 30 years of operational, sales, and marketing achievements in the HVAC Service Industry with an extensive background in building high-performance teams, project management, financial analysis, and new product development. A passionate and committed leader known for building profitable and sustainable revenue streams through creativity, teamwork, and superior communications. )

Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter as a tradesperson along the way? Then this podcast is definitely for you. 

In this episode, we’ll discuss how the industry is changing and how hiring is evolving amid that disruption. Moreover, Keith will also discuss how he has evolved during this transition phase and what makes it more fun!

You don’t want to miss this fascinating discussion about the various aspects of the HVAC industry!!

[00:13:00] Keith says, because this industry is changing with time, the greatest approach to achieving success in any business is to keep evolving, Quoting Jocko Billings- “There’s no growth in your comfort zone.”

“Get out of your comfort zone. Over the years, the one thing I’ve learned is to accept the good with the bad and be willing to evolve,” he says.

[00:14:00] “Many people in our industry say that “I pay attention to KPIs.” Man, I don’t believe in any of that. When COVID hit and I went all-in on social media, many thought I was crazy.  We received 3 to 5 million views every month on social media. And I enlisted the help of a content creator. He had a large group of people working for him. Every day, we were crushing it. I was also spending a lot of money, so I stopped doing any further advertising”, says Keith Flores.

“We grew the business very fast once I went all-in on social media, while everyone else was slashing their budgets. So, right there, you can't measure what your social media content is producing in terms of revenue, can you?” Keith Flores shares. Click To Tweet

KPIs aren’t as simple as they appear. You can’t point to a specific video or blog post. It’s a culmination of everything you’ve created through time, all of which is encapsulated in your branding.

[00:15:00] “It’s 100% of the brand play. And what I started figuring out is that over the next 4 to 5 years, we’re going to lose a lot of people in our trades. I’m not sure if you guys are aware of this. People nowadays demand a lot of stuff,” says Keith. He further explains by giving practical examples- [00:16:00]

Make your HVAC technicians feel good about what they’re wearing.

“In my opinion, everyone in our industry should dress for the role. Everyone in our field should be excited and feel happy about what they’re wearing. The team should feel confident and appear to be in fantastic shape, so if you don’t like the suit, don’t wear it..,” says Keith.

In response to how did he gets leads coming in?

[00:20:00] Keith replays, that everybody has their secret sauce. “But I can say I do network a lot. I strive to network with the most influential people in our town and industry, and I make sure to speak with them at least once a week.”

  • Find out who the big business owners in the town are and introduce yourself to them. Let them know you’re their service provider and ask them to tell their friends about you.

[00:21:00] When asked what you offer these big network folks, do you ever give them a discount? “I give them my friendship”, Keith says.

Key Highlights and Talks from the HVAC technician show:

  • Keith shares how he started in a family-run business and eventually moved out on his own. 
  • His journey to a successful HVAC business owner, including setbacks and successes.
  • Tips on what to do if you’re not good at sales.  
  • Importance of hiring people who have been in your shoes, someone who has owned, or owns an HVAC in-home service company. 
  • Advice o folks who don’t have access to a massive network and are visiting a new location for sales.
  • Why it’s not needed to pay attention to the old-school KPIs.
  • You can’t bootstrap a company if you’re pricing wrong.
  • How can you scale ten X
  • How to stay on track as a business owner.
  • Struggle with building a digital brand and how to approach it.
  • Whether you should wrap your vehicles in your logo, and much more.

Key Resources From The HVAC Technician Episode:

Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

About The Guests:

Keith Flores

Keith Flores is the Founder and President of HVACGOD Inc and HG Home Services and CEO of CIFLI Holding LLC. He’s an accomplished entrepreneur with superior critical thinking and leadership skills. Keith has over 30 years of operational, sales, and marketing achievements in the HVAC Service Industry with an extensive background in building high-performance teams, project management, financial analysis, and new product development. A passionate and committed leader known for building profitable and sustainable revenue streams through creativity, teamwork, and superior communications.

Meet the Hosts:

Tersh Blissett; Host & Producer of Service Business Mastery podcastTersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

 

 

Josh Crouch Host of Service Business Mastery podcastJoshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.

 

 

 

Listen to this podcast and get inspired and become a better brand strategist. Learn how to solve bigger problems. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

 

For a complete transcription of the interview, Read More

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