Hannah Williams Hiring Gen Z

The Ultimate Strategies for Hiring and Retaining Employees in 2022

“For nearly every Gen Z’r, there’s a trend of f*ck the system, but what you choose to do with that is going to go in a variety of different ways.”

— Hannah Williams

Listen to the complete episode here:

In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, and retaining Gen Z employees… and that makes sense! They’re totally different from Millennials, but they come with a whole new, very powerful set of strengths your business could benefit from. So, here’s everything you need to know about engaging Gen Z employees as a home service or trades company in 2022.


Meet Hannah Grady Williams (LinkedIn), The Gen Z CEO Advisor (Website) and author of “A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team” (Buy the book). As a Gen Z’r, Hannah has consulted businesses from start-ups to Fortune 500 companies and is on a mission to help leaders leverage Gen Z talent as a competitive advantage and build #RadicalEmpathy in the workplace.

“If you have… let’s say ¼ - 1/3 of your staff is natively digital and you have a customer base that is natively analog, you’re gonna get some conflict.” — Hannah Williams Click To Tweet

Hiring Gen Z”If you approach hiring that way, just understanding Gen Z is trying to get out of working for you as fast as possible but they’re going to put in 100% effort while they’re there, if you hire the right ones, then your entire perspective on hiring shifts.” — Hannah Williams

In this episode we discuss:

  • Why it’s important to acknowledge the generational gaps in your team.
  • How to attract, engage, hire, and retain Gen Z employees in the digital age.
  • Opportunities for home service and trade companies to collaborate with Gen Z’rs.

Check out these resources we mentioned during the podcast:

Key Topics & Subtopics for Gen Z Employment

  • Why it’s important to acknowledge the generational gaps in your team.
    • Traditional career/education pathways vs. Modern career/education pathways
    • The benefits of getting inside the mind of a Gen Z’r
  • How to attract, engage, hire, and retain Gen Z employees in the digital age.
    • Differentiating native digitals vs. native analogs and how that impacts contracting businesses
    • Strategies for improving employee engagement
    • The best ways to attract and recruit Gen Z employees 
  • Opportunities for home service and trade companies to collaborate with Gen Z’rs.
    • How to avoid becoming irrelevant in the digital age
    • The greatest marketing/business trend you might be missing out on.


Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

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Hiring Gen Z in the workplace

Important Links:

About The Guests:

How to hire Gen Z team members Hannah Williams

I’m Hannah Grady Williams, the 24-year-old Gen Z CEO Advisor, and author of A Leader’s Guide to Unlocking Gen Z, the ONLY guidebook to unlocking the potential of your Gen Z talent.
And yes, I give blunt and no-bullshit advice.
I help CEOs solve their Native Digital talent challenges AND prepare their strategy for the Gen Z workforce. Got turnover? Have trouble recruiting interns and employees under age 30? Getting ghosted by Gen Z candidates? Follow me.
Don’t miss out on my podcast! I have conversations with Native Analogs (smart folks over age 35) on all sorts of shit – tech, leadership, culture, and beyond.

Listen to this podcast and get inspired and become a better brand strategist. Learn how to solve bigger problems. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.


For a complete transcription of the interview, Read More

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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