How Do You Know What Message You Should Send To Your Target Clients w Brian Gregory of Admanity

Show Notes

Go here and read as you listen!!

Our guest today is Brian Gregory, CEO, and Founder of If you’ve ever wished that a professional ad agency would coach you about your brand but found out you couldn’t afford it, you’re going to enjoy our show today. ADMANITY has created a breakthrough emotional algorithm that can instantly give ANY business the advertising strategies, tactics, and formulas that will sell it most effectively in the market – WITHOUT the high cost of hiring an agency. Brian says small businesses should advertise just like the big brands do but usually, they just don’t know how…and today he’s going to reveal exactly how you can do it! 

Brian Gregory is the Founder and CEO of and the creator of the breakthrough algorithm behind The ADMANITY Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business – in any niche. The 5-minute, simple ADMANITY® Test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company’s emotional archetype and then identify the advertising strategies, tactics, formulas – even copywriting tactics. It gives agency-level recommendations that the brand can use for years to come. Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol and its testing platform, he has written over 2,000 pages of ADMANITY® curriculum and training materials as well as being the author of the book Sheep Don’t Eat Complicated Grass! Brian is considered an expert on the topic of emotional marketing and advertising tactics and is a skilled, entertaining public speaker.

Connect with Brain on LinkedIn. 

Connect with Tersh on social @tershblissett

Service Business Mastery Podcast


Tersh Blissett: [00:00:20] Hello, everyone, out there in podcast World Hope having a good day. You’re listening to watching Service Business Mastery Podcast. I’m your host Tersh Blissett for today’s episode.

Tersh Blissett: [00:00:30] I am super excited because you don’t know this, but it is 2:13 right now, Eastern Standard Time, and I’m super honored to be talking to Brian Gregory today. But what you don’t know about this is and why 2:13 is so such a relevant number here is that we actually got on this call at one o’clock on the dot. So about an hour and 15 minutes. We’ve been talking about some just pure gold here. So we’re going to talk about Admanity, I tagged on Facebook. If you see this on LinkedIn, just definitely reach out to Brian Gregory. And I say this beforehand. I’ll preface this with Reach out to Brian as soon as you can. It’s You’re going to want to write that down because you’re going to need to go there, trust me! Just trust me on this. I don’t say it like that very often. There are things that are going to happen here that I mean, you could your head could explode here. I mean, it’s just I’m putting forth a… what do you call that…a warning label for you, so like just be prepared, this is high-level stuff here. And if you have ever been curious about how do people advertise and how do you know how to advertise to your target audience? Because we are an a/c company and we’re really good at doing air conditioning. We’re really good at the service we provide.

Tersh Blissett: [00:02:21] But we’re not a marketing agency. Like how do I want to provide that service to our clients? They would be extremely happy if I would provide them with the services that we offer. They would be happy. Everybody would be happy. The problem that we run into is the fact that they don’t even know that we exist. They don’t see us. I mean. Brian, you can chime in second about this, but I mean, the amount of times that we get advertised to in a day, I mean, it’s is crazy. So, like, how do we how would we even stand out, how to make our target avatar even know who we are? If they don’t know us, we can’t sell them anything, and when I say sell, I mean like offering products to people, that just it’s one of those things that as a business owner, it’s one of those conflicts where it’s like when you start your business, it’s very much if you build it, they will come…like that’s what we’re told. Like, I’m a really good service tech. I provide an amazing service. We provide amazing value. So we should have people knocking our doors down. Well, that’s not the case, that’s not the truth. I mean, you could be amazing and we are amazing and we have people who are definitely on team Service Emperor. Don’t get me wrong with that. Like, people come to share our stuff all the time.

Tersh Blissett: [00:03:57] But at the same time, if we’re sending the wrong message, every time we post a post on social media, every time that we create a banner ad, any time we send our van wrap, like if everything is sharing a message that doesn’t match what we serve our service and our what we provide, then we’ve pretty much wasted all of that effort, all of that time. And we could just have a job and be less stressed and work for someone else. I mean, it’s just that’s just and you can hear the passion in my voice only because, like, I’ve been the person that’s like racking my brain like. I know who that person is, but how do I target that person like we might not have the same interests, but I’m supposed to create an ad that interests them or attracts them, but I don’t even know what attracts them, so this is kind of the why and the how behind all of the like. This is what you do. So on Facebook, you see these like all you have to do is get them into the top of your funnel. And then, you know, this is how like this is the this is what we’re going to do here. But that’s probably the world’s longest introduction to a guest on the podcast. But it’s really I mean, it’s great. I’m super excited to introduce Brian to the show. Welcome to the show, Brian.

Brian Gregory: [00:05:26] Thank you, Tersh. I’m excited to be here. I know we’re going to help a lot of people today.

Tersh Blissett: [00:05:30] Absolutely. So with that being said, so that’s the world’s shortest rebuttal to my introduction. But now what? What is what is Admanity? And then like, who are you? Like, why are you an expert in this?

Brian Gregory: [00:05:49] Well, first of all, I’ll start with something simple, you know, Admanity is all about using emotion, human emotion to sell your brand, your product, your service. And I start I have a little rhyme. If for all our people out there who are in business and it goes like this, a business person owes it to those he employs to craft a brand heard above the noise. And he who thinks emotions are for fools owns only the toolbox and disowns the tools.

Brian Gregory: [00:06:22] And it just gets you on the right. Yeah, it’s a little little little little poetry there to start us off. But it comes down to emotionality. If you want to sell anything humans buy on emotion, period, end of story.

Brian Gregory: [00:06:36] Your logical mind hasn’t purchased anything yet. And so what we’re going to do today is going to show and it reveals some of the tactics and how this works and how Admanity will show you the ropes, so to speak. Now, I got started in this. This is a crazy business that I’m in, but it’s not too far from being an advertising agency. So think of us as the advertising agency online that will just help you out. We don’t cost 50000 dollars to say hello to us.

Brian Gregory: [00:07:07] And so I used to have publications, magazines, newspapers, things like that. And we would I saw thousands of ads to service businesses and all kinds of businesses, everything you can think of, mostly local businesses trying to survive. And they would create some kind of ad. We put it in the magazine and off it would go. And, you know, oftentimes three months later they’re calling me and they’re saying, hey, it’s not working. Your magazine is no good. Yeah. And it’s not my magazine, my magazines on every street corner. It’s your ad. That’s no good. No, it can’t be my ad because I said everything I do in there and, you know, so we all go through this where we’re all so proud of our businesses. And I realized that if left to their own, the untrained advertiser, you’ve never been shown these secrets. I would do the same thing. In fact, I used to before I did publishing, I, I made all the same mistakes. And I vowed that I would help my advertisers by learning what works in ads and then show them this so that their ads would not cancel in my magazine. Right. Yeah, it was self-preservation. And you get this leaky bucket and it’s just no fun. You stop growing, you’ll plateau because you’re losing as many customers as you’re bringing on.

Brian Gregory: [00:08:17] Right. And so the long story short is I wrote a book and people liked the book, but it didn’t maybe give them all the answers. And so we created an online algorithm. And you got to have an algorithm these days, right? Yeah, you have to. And so we create this online algorithm. And what it does is in five minutes, it will analyze your brand. We ask simple, true, false questions about your company, whatever it is, no financials or anything. We don’t care. Yeah, we care about the emotional core of who you are. In other words, what it’s going to take to convince another human being to buy your stuff, even if it’s the same stuff that fifty other people in your city are selling. Doesn’t matter. These are the emotions that sell it. And if you master these and just these, you will be successful, and based on all the successful brands that have sold anything similar, we analyzed thousands and thousands of ads to create this. It’s taken seven years to build this algorithm. Now you can take this test in five minutes and get a report all about you, not just some generic thing. It’s about your company. And so that’s what Admanity is and what we’ll do.

Tersh Blissett: [00:09:25] So, OK, so I can attest that everything that he just said is true because I’ve done it myself and it literally took five minutes at first. Whenever I first started it, I was wondering about it. I was like I thought it was very going to be very generic. What is it? The person that likes the personality profiles that you become very generic, like after a time and you can kind of figure them out if you if you’ve done enough of them, you can figure out a way to get the end result that you want. If you want it to say you’re a high-D, you can work the system sometimes and make it say that not that I was trying to do this at all, but I just had a preconceived notion that that’s how I was going to turn out. And then my mind was kind of blown there when I received the report, I was like, oh, this is really wild. Like, this is exactly how I feel. And this is exactly not only that, it’s exactly how I wanted to portray as I said, it’s our end goal and all of that.

Tersh Blissett: [00:10:29] So it’s like it’s really it was wild because. Confirmation bias is one thing, but and it’s a real thing, so if you get confirmation bias and say, oh, yeah, pat on the back, I’ve done a great job. But the thing about it is is like there were the questions had nothing to do with that. And so, like, even if I was trying to trick the system, it was weird how it didn’t work. It wouldn’t work that way. But one of the things that you mention, and we didn’t even talk about this beforehand either, is that there are so many, let’s call it HVAC companies because that’s what I am and some people listening to this show are going to be contractors, there are so many HVAC contractors out there like. How do they not take the test and end up with the same results? Does that make sense? And if they did all do that, then. How would you differentiate yourself at that point? Like, what are your thoughts on that?

Brian Gregory: [00:11:31] Well, to some degree, if, for example, if everybody in the audience is a lawyer, I hope that they all end up getting the humanity report. That’s good for a lawyer to have. Yeah, but within these answers that we give you and it’s 150 pages of documentation and ideas, strategies, tactics, formulas, and builds the whole thing. So it’s just not one solution. For example, in the average report 16 solutions for running ads, so you could use one in your social media, one in your billboards, one and your fliers, and or your magazine ads. So you have enough variety within each report for literally unlimited creativity in how you end up portraying yourself, because in the end, you will be you know, it’s going to have your look, your feel, your logo, your colors. But the strategy will be on point for the first time. Possibly you’ll have the same kind of advertising prowess, let’s say, as somebody who went out and hired a big agency to do it for them. And I always tell the little guys. Don’t worry that you’re small, you think you have to advertise in a different way? No, it’s just the opposite. You should advertise exactly the way the biggest competitor, the biggest brand you ever saw on TV. You’re closer to do it, right, if you do it the way they’re doing it because they’re huge. And most of them started out small, but they got somehow they got the big company now. And you got to look at that and you to say, wait a minute, what am I doing wrong? We both unclog drains, right? No, they’re unclogging a million drains to your one. And that’s why you’re right. And it’s what’s the emotional message they’re putting out that’s probably different because let’s face it, the service is similar and so do it as the big guys do and you’ll become one of them. And we like to show our examples to people of zero to hero examples of companies that have done this, the companies that were even failing, you know before they hit the right formula. So what you’re getting is a book of formulas. This is how all the big guys have done it. This is what a big ad agency would tell you. Just do this so you can just read the strategy and do it. It’s simple layman’s terms. It’s not a psychobabble thing where we’re trying to be all-important on you.

Tersh Blissett: [00:13:52] Ok, it is OK to share my brand? OK, so my mind’s Authority but that it’s not always common to have an Authority brand is that correct. It’s more common to have the service brand. Is that what I’m correct in understanding? 

Brian Gregory: [00:14:09] And let’s define the universe. There are 15 emotions that have sold every product or service on planet Earth. OK, ok, I’ll just put that out there. There are only fifteen and this is what took so long is to figure out which ones are the ones that sell things because emotions you could have love and hate, but they don’t sell much. So they’re not in our world of good. So authority is one of the fifteen which you got and that was authority is based on trust. You have to trust somebody who comes into your home. You have to trust somebody who might be fixing something that could explode. Right. Or burn up. So there’s a lot of trust in hiring certain types of services. And but on a lower level, you’re a service brand. You’re performing a task for somebody else. Maybe, maybe there’s a low-level service. Maybe they could unclog their own toilet if you’re a plumber, but they don’t want to. Right. In that case, you’re a service brand. And so there’s a service architect and we teach about that. So it all depends on what the test is. The test figures you out. It’s it doesn’t take long as you saw. Yeah. And then it shows you now you know what you are. Now here’s how to present that to the world. This is what works. Just do this.

Tersh Blissett: [00:15:21] So, say that we value saving money for the clients. We’re not going to call them cheap. We’re going to call them just value adders, and you don’t want to increase your prices or you don’t want to be the most expensive like your goal is to be the cheapest company in town like that’s what your target is. Do you have strategies that are built out to make that work, that mindset work or.

Brian Gregory: [00:15:55] If you were if your strategy was truly to be the low price leader in your industry, if you hired me as your personal consultant, I would still tell you do not sell everything on price because as soon as the next guy is going to lower his price, right, he’ll go bankrupt trying to beat you and then you’ll end up right next to him in line. Right. So you don’t end up that fight the price wars, you know, especially when you don’t have to. You just don’t have to do it that way. Be the highest value in a product, right? Not necessarily the cheapest. You can certainly have an item that’s discounted. And, you know, here’s my door opener special. Right. But give more value than everybody else and you’ll make more money than everybody else and save the 50 percent discount coupon for the guy who’s looking forward to going out of business. That’s my personal philosophy. There are times to use discounts, but it’s not the first line of defense.

Tersh Blissett: [00:16:51] Yeah, and I agree. So the answer to the question is no. But there’s a reason why we have it.

Brian Gregory: [00:17:00] We have an Ambition archetype. It’s one of the archetypes. Each one of these emotions is called an archetype. So you’re the Authority. But the Ambition archetype is more similar for a business that needs you to come back again and again and again and again and again needs frequency. And they are. And it’s the archetype agreed, we call it that they’re all based on primal human emotions like yours is based on trust. The temptation is based on a desire, affinities based on happiness. The attraction is based on transformation and improvement and approval is based on popularity. So all of these 15 emotions congeal to make different combinations that sell things, you know, so they just have to know that even in the greed archetype, we actually have one of the strategies that are in there are not discount to the floor and hope you win. It’s never you don’t need to. 

Tersh Blissett: [00:17:52] So you could still be like the greed or the low price leader or the cheapest guy in town, but you don’t have to be the discount guy that the person is just discounting everything as you could. You could still sleep at night. So some people are hung upon us. And I am not talking the majority. I’m just talking a very slim minority of people that I’ve witnessed and spoke with that they’re like, I can’t change that dollar amount. I won’t be able to sleep at night. Bulba They haven’t. They don’t. Their mindset is not where they need to be as far as understanding the value of time and energy. But they’re never going to change that mindset like that’s just ingrained in them from childhood. Could be that as their entire life, they’ve grown up being told that money’s bad money is evil. Like that could be their thought process. And then when it happens like that, it takes a lot to get that sort of thing out of your mindset. If that’s that person, though, and they’re not ready to change that mindset, they still have the ability to be successful with this process, correct?

Brian Gregory: [00:19:06] Oh, absolutely. Emotions are the way everything gets sold, and unfortunately, none of us goes to school and learns any of this, if you feel like you’re on speaking Greek here and there, don’t worry, everyone does. What we teach you to do is sort of the behind the scenes. This is this is how the strings are pulled in a human mind. We by subconsciously, whatever your subconscious blockages are, OK, and emotion is what it’s going to be needed to overcome if there’s a blockage like that, but mostly just to sell anything. People buying an emotion period. And until you make somebody emotional, they don’t buy. And you might say, well, how am I supposed to make people emotional? I’m a plumber, for gosh sakes. You know, it’s not that emotional of a business. Yes, it is. Yeah. You don’t sell plumbing. You don’t sell twists of the wrench. You sell the happiness of not having a problem in your home. You sell a fresh drink of water coming from the pipe that was broken a moment ago. And you know, the ease and convenience of not having to do that yourself so many ways will show you how to sell. You just go around the fact in a sense, because facts are what gets argued, you just go right to the emotional selling points of why people would buy this. And magically you’re on the right path if you do that. And but we don’t think that way because like you and I are talking right now in our conscious brain, a rational, logical mind, we’re always trying to analyze and figure things out. If you design ads for people to read in their rational mind, you’ll never get a call because they don’t buy rationally or irrational behavior.

Tersh Blissett: [00:20:47] I think about like ads that we’ve put out in magazines that have completely nosedived and just fell flat on the face. And it’s it’s crazy because when we look at the copy, we look at the print and it’s like, that’s really cool. That’s that looks awesome. And it looks like a cool ad, at that time, I knew nothing about it. Now I’m so fortunate to even have, you know, even with our relationship with CEO warrior? And Aaron, he’s a copywriter and having to learn those things. We’ve done great. And then having conversations with you over the past month or so that we’ve that since we first met. It’s been it’s been extremely eye opening. And the thing about it was a lot of times, like when we do, we’ll do reports where we’ll gather information from like Mellissa data and like we know who our avatar is. You’re like, oh, this is so much information. This is really awesome. Like, this is really good. And a lot of time I mean, at that point it’s like, all right, cool now is going to sit on the on the shelf and it’s going to collect dust because I don’t know what to do with it. And when you you kind of fell in my lap here, and when that happened, I was like, oh dang. Like this is this is something that that I’ve needed for years. Like before I knew my avatar, I struggled because it was, you know, if you advertised to everyone, you advertise to no one, you know. And it’s very much like that’s what I was doing. And it’s like, oh, that works for them or it’s proceeding to work for them. So I’m going to do the same thing. But now that I don’t have to mess with any of that nonsense, it’s like I’m going to do me you do you like if you want to copy me, copy it. But you don’t understand why I’m doing it and I’m not copying anybody else. I’m just going to do it the way that works. And this is the why behind what makes. It easier to attract people that are my avatar.

Brian Gregory: [00:22:47] Yeah, it’s all subconscious, and that’s the thing, it’s hard to show somebody like on a show today, I can’t maybe show you all the tricks of how this happens. But no, these people by subconsciously and all the rational reasons are they come later just to make me feel good about what I just bought. Right. And so rather than try to teach you how to become an expert ad agency strategist. Right. Which is going to be the most boring course in the world, we just show you the answers. OK, this is it, folks. You combine this emotion and this emotion and you put them together in an ad and poof, you’re done. And it’s five minutes and your ad is done. Now, stick to the simple strategy. Don’t go overboard and don’t put 10000 words in a quarter-page ad. Right. Don’t make your logo five feet tall. But basically, it’s so simple when you realize what actually works on the human mind, which loves simple, it boggles the mind a little bit. Your rational mind wants to make it complicated. We want to have our Sherlock Holmes brain want to be smart today when to break it down will figure this out and get into the mind. That’s reading your ad. We would really prefer the dumbest thing possible. And I’d say that in a nice way. It doesn’t want to figure stuff out. It’s just like, oh, is that going to solve that problem? I’ll be happy. OK, that’s it.

Tersh Blissett: [00:24:12] And when you say don’t you say there is like I don’t know if you’ve if you followed, you know, Donald Miller. Sure. So, yeah, a little bit. Great thing that he said years ago when I first started following him on podcasting. It was really cool. It was like the grunt test. When I get on your website, if they can’t figure it out and I think it’s five seconds or less what you do, what you offer, and how you solve their problem like that, they’re gone like it’s fight or flight mentality. That is exactly what you just said. They’re like they just want to make the decision as your brain naturally wants the easiest decision, the path of least resistance. And if you can spell it out very easily, this is how I should feel whenever I get this product, then, you know, that’s that’s.

Tersh Blissett: [00:25:02] Yeah, it’s it’s about feeling, isn’t it? It’s it’s not about facts and figures and why we’re number one, nobody cares why you’re number one, by the way. All they want to know is what are you going to do for me. Right. But give you a perfect example of how abstract these emotions are and why you just need to learn them and just do them, because to argue them is silly. What do a screaming pig, a caveman, and a British lizard have to do with car insurance? Yeah, right. Right. That’s nothing. That’s nothing. It’s it’s ridiculous. It’s it’s like Alice in Wonderland thing. Yeah. But what they know at Geico and Geico was once a brand that was close to bankruptcy and they out they’re now the number two insurer in the whole country.

Tersh Blissett: [00:25:47] Wow, I didn’t even realize that. 

Brian Gregory: [00:25:49] Yeah. What they hit is the right formula. Now everyone’s copying and you see all these humorous car insurance commercials because they figured it out. This is the formula for them, the lizard. They’re just there to make you like the brand because I really don’t like car insurance. Right. I personally, I’d wish I’d never have to buy it. Right. They know that. They just want you to like their version of it. And so. Well, let’s put all these likable things in front of you. You start to like the brand new. You say, well, why not? I got to buy it from somebody. So it’s abstract emotional associations like that that sell things to people more than facts and figures and dates and awards. And all the things you’re most proud of are probably the things that don’t sell your brand. Sadly enough, I wish it was true. We could just brag about what we are, you know, then you just sound like everybody else. I’m number one. I have great customer service. I give a you know, we’ll be there in twenty minutes or less and we’re radio dispatched. So saith the masses of service brands.

Tersh Blissett: [00:26:52] Absolutely, as I mean, it’s so true and then like it, but we all do it, we’re all guilty of doing it and saying like just. Repeating exactly what everybody else is saying, and it’s it’s funny that you say that because it’s like stepping on my toes at the same time.

Brian Gregory: [00:27:12] Well, if no one’s showing you the right way, I mean, if no one ever showed you math, you would know what you’re doing if you had to learn a little bit of accounting to do your business right. You didn’t probably like it, but you had to do it right. What I’m saying is learn a little bit of what makes an ad work on the human mind before you spend ten thousand dollars buying one, because the salespeople for media companies are good at selling media. They’re not they’re not ad creationists. Right. And you went to school, but they didn’t teach you ad creationism. They didn’t teach you that the psychology of why these things work. And I’m not going to teach it to you either. I’m just going to show you what works and you’re just going to follow the numbers. Do it. I don’t put myself out there as this great coach. I just we did we did seven years of research to know how to sell this thing. Yeah. We just have to have you take this five minute test to find out which thing you are. Once we know that it’s game over and we just give you the answers and it’s I think people will be blown away, as you said, to what comes at them next.

Tersh Blissett: [00:28:15] Yeah. So, I mean, honestly, if you have any questions about this, like if you if you really do are curious about how this works, there’s even like how am I going to go into detail. But there’s a there’s a downloadable PDF on that website. It’s an and right there, there, there’s that downloadable pdf. And on that I’m looking at it right now and it broke down exactly how. What is the beer first light beer.

Brian Gregory: [00:28:56] Let me show you how. An example of a zero to hero.

Tersh Blissett: [00:28:59] Yeah, yeah, yeah, yeah. Exactly.

Brian Gregory: [00:29:01] That scene in the big brands, you know we all think of them like, OK, light beer from Miller. I’ll just go ahead and set that example is in there. How did they do that? Because even the big brands make big mistakes sometimes or they don’t know how to do it. Light beer was not popular when they launched that. There was, in fact, many failures of brands trying to sell light beer. Oh, really? And so there was really no reason. Nobody was saying, OK, what the world needs is a light beer. Beer drinkers weren’t necessarily health-conscious, you know. Right. Right. And so the position of the brand had to be, well, you know, we got to figure out what formula they will buy. And I won’t say it on the air here. I’m going to make people download the report. They once they hit the formula and it all comes down to a formula, once you have the right formula for your brand, it’s game over, you know, lays it out there like it’s just like, wow, yeah. I was the two emotions they used and they became not just the number to light beer within I think two years they became not the number to light beer, the no to beer in America. I mean, it’s a crazy transformation. It took Budweiser, Anheuser-Busch twenty years to catch them. And because they got their first and rightfully so. But this is how brands explode.

Brian Gregory: [00:30:18] This is when you see that person and you wonder, why isn’t my brand growing like that? These formulas are the reason why. And a lot of people have a good formula and don’t even know it. Yeah, they just know it works, but they don’t know why which is kind of a minor offense in an can’t go to advertising president for that. But you should be spanked for it. Right. You don’t know why we show you the why. You know, this is why it works. This is why humans respond this way. We are all I always say we’re like snowflakes. Each of us is we’re united. We’re unique, right? We’re one in a million, one in a billion. But we’re all made of the same snow. Right. Sell to the snow. You do not sell to the snowflake. That’s too individual. That’s too much work. Sell to what’s common in all humans and you will sell a lot more product and service, especially in the service industry. I’ve got to say this. You guys are out there and, you know, there’s been people in your niche that are almost identical to the service you have. They may be identical, but you can never, ever let your brand be associated with that. You are not going to sell anything being like him or her. You have to find a point of differentiation. And that point will always be an emotional point.

Tersh Blissett: [00:31:34] Yeah, absolutely. I, I love it. And we could literally talk for hours. We have actually talked for about two hours now, but I appreciate you sharing everything. I appreciate you coming on the show and I especially appreciate you giving this offer to the listeners. Please take full advantage of this.

Tersh Blissett: [00:31:54] I’m not as probably animated or enthusiastic. Pleading with you as much as I am right now, I feel like this is a game-changer, that you really, really, really need to spend five minutes. I mean, just don’t scroll through tick-tock for five minutes. Like, just take a break from your Twitter feed for five minutes and take a look at this.

Brian Gregory: [00:32:21] And we should mention the cost of this. And just in case anybody’s wondering, it’s not a million dollars. I’ve had agencies tell me it’s worth 10000. It’s 397 dollars.

Tersh Blissett: [00:32:35] I don’t even think about that part because it’s an irrelevant topic to me.

Brian Gregory: [00:32:39] It’s appreciate you saying that. It really is in the scheme of how much money it’s going to save you. But then there’s a money-back guarantee of 30 days. So you go ahead and get your report. And for some reason, you’re not happy. We’ll refund every penny. We just don’t want an unhappy person out there. But in most cases, 397, as you know, you probably spent that on cleaning supplies last month, right?

Tersh Blissett: [00:32:59] Yeah, absolutely. Absolutely. Well, thank you again for coming on the show. The best way for people to contact to reach out to you.

Brian Gregory: [00:33:10] They could go to Admanity Dotcom and reach out there. They can also find me on LinkedIn, Brian Gregory at Admanity, it’ll go right to my profile. I’m really good about getting back to people. By the way, I’m not a LinkedIn kind of guy that stays away and won’t talk to you. I will talk to you. I will answer your questions. But and of course, get the free report and you’ll get into our world a little bit. We’ll show you what works and why. And we just want you to understand what works. And I think you’ll make the right decision once you see it.

Tersh Blissett: [00:33:39] Yeah, absolutely, thank you so much and welcome. Thank you. And thank you, everybody, that’s watching this and checking out this episode of the podcast. This is an episode that I’m actually. Uh, you know, passionate about it’s very much an area, and I’m probably so passionate about this episode because it’s an area that I’ve failed miserably in the past and I could have done a lot better. There are ways that we stand out truly that we could have made a massively larger impact had we done it the right way. And so going forward, we’ll definitely do that. But please don’t hesitate. If you have any questions about any of this stuff, reach out to me. Tersh at Service Emperor Dotcom that comes straight to me, come straight to my phone, and then also connect. Obviously, if you’re watching this, we’re connected on Facebook, but connect, LinkedIn, Instagram, any of those other places, but definitely connect with Brian and his team. And thank you again for listening to this episode of the Service Business Mastery Podcast. It’s the podcast focused on home service business owners and managers and technicians who are considering becoming business owners. Until we talk again next week. Have a wonderful day.

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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