How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati

“They (technicians) literally are the guardians of HVAC innovation, right? If you don’t get their advocacy, you can’t get a product to market. If they won’t use your product, you can have all the upstream cash, all the demand, doesn’t matter. If they won’t use it, you’re out.”

– Peter Capuciati

One of the things that make the HVAC industry unique from other trades is its complexity. It’s common to see two HVAC systems using different parts for the same function, even if they were made by the same company. The problem worsens if a technician has to work with aftermarket parts while still ensuring compatibility. This makes experience and knowledge acquired through years of hands-on work critical, especially for technicians that regularly need to make decisions on the ground. 


What makes it even more difficult is the lack of a brand-agnostic database for HVAC systems that technicians can cross reference, making information difficult to access and pass on to the newer technicians with limited experience. This stunts industry growth and frustrates both clients and contractors. This is the problem that Peter Capuciati and his company has addressed with Bluon, a mobile app and support platform designed for HVAC technicians, contractors, suppliers, and distributors. 


In this episode of the Service Business Mastery podcast, Tersh and Josh talk to Bluon’s CEO and chairman Peter Capuciati. Peter shares the story of how attempting to release a new kind of refrigerant opened their eyes to the problems of the industry, and how those realizations resulted in the creation of Bluon. 


Peter shares the pain points that every technician faces while working with limited knowledge in the field, and how using Bluon helps alleviate those issues. He also talks about expanding the app’s features to benefit contractors and suppliers to make working in the HVAC industry more efficient and profitable for all. 


In this episode we discuss:

  • Developing the largest database of HVAC systems in the world
  • Technicians as the guardians of HVAC innovation 
  • How Bluon got both technicians and suppliers to use their platform 


Check out these resources we mentioned during the podcast:

  • Visit and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!


Meet the Guest:


Peter Capuciati is the Chairman and CEO of Bluon, INC. They created and continue to maintain the biggest HVAC database in the world, used by a third of all HVAC technicians in the US. Peter is a serial entrepreneur who found success in commercial real estate, but is a nuclear physicist by training.



Meet the Hosts:

Tersh host of Service Business Mastery PodcastTersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.


Josh Crouch host of Service Business Mastery podcastJoshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.


Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

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