“With a fantastic brand, such as your logo and reputation, your digital marketing will be more effective because you and others will be more familiar with it. Even if they do not recognize your brand, if they go to Google and search for “AC repair near me” and you have a decent online presence or a Google ad or a Facebook advertisement running, they might have a sense of familiarity when they arrive. And that’s what helps because it helps your conversion component of things when people arrive at the website, even if they’re like, Oh my, I remember these colors or remember this logo from somewhere,”
Listen to the complete episode here:
Hey, we’re back with another interesting and fun episode for you! In this episode, we are talking about home service businesses in the digital age, home service branding, and how that affects your marketing efforts.
If you want continued success during these times when business may slow down or dip completely, then an ‘off-season marketing strategy’ will help strengthen what has already been done right!
Do you want to improve your marketing strategy and get better results?
No need to worry as we bring you an episode where two expert digital marketing strategists, Thaddeus Tondu and Evan Hoffman, discuss the secrets to off-season marketing.
Join Tersh Blissett and his co-host on the Service Business Mastery podcast as they talk branding with the magazine branding expert himself, Evan Hoffman, and his partner, Thaddeus Tondu. Evan and Thaddeus are the hosts of the HVAC Success: Secrets Revealed podcast and the owner of OnPurpose Media, (A digital marketing agency driven by purpose and heart). In the show, they also talk about how you can make your business stand out and different things you can do to make your business more profitable. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery.
Tune in as they sit down with these amazing business owners, leaders who share valuable insights about management, marketing, pricing, human resources and so much more so a podcast dedicated to revealing the success secrets to create and unleash the ultimate HVAC business. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you.
Tune in to learn from two expert digital marketing strategists, the secrets of off-season marketing and about brand strategy
Evan and Thaddeus also recommend some wonderful resources in this episode, not just for marketing and branding, but also for improving the quality of your life.
[00:08:00] For instance, Evan Hoffman recommends reading Tony Robbin’s new book called Life Force.
Why branding is important?
[00:15:00] Thaddeus believes that Branding Creates Loyal Customers.
Branding gives your company a human touch that your customers can relate to more than a strictly business-oriented company. Through good branding, you can appeal to people’s emotions and make them connect with your company on a deeper level.
Branding brings you and your company:
- Customer Loyalty
“An important part of branding is the first thing: people see, recognize, and remember. Branding is more than just what you see on billboards, on radio, on TV, and in print, it’s what your business is all about,” says Thaddeus Tondu.
BRANDING IS REPUTATION.
[00:18:00] “The brand is your reputation and when you have a strong brand, even if it's only the logo, you will stand out and attract attention, but your reputation will catch up with you and undermine what the brand claims since the two go hand-in-hand.… Click To Tweet
[00:20:00] “With a fantastic brand, such as your logo and reputation, your digital marketing will be more effective because you and others will be more familiar with it. Even if they do not recognize your brand, if they go to Google and search for “AC repair near me” and you have a decent online presence or a Google ad or a Facebook advertisement running, they might have a sense of familiarity when they arrive. And that’s what helps because it helps your conversion component of things when people arrive at the website, even if they’re like, Oh my, I remember these colors or remember this logo from somewhere,” says Thaddeus Tondu
[00:21:00] “Additionally, if they are a new customer, repeat business is important since they will remember how you treated them and how you made them feel like a customer,” he adds.
[00:24:00] Know why Evan Hoffman recommends Dan Antonelli for logo design.
[00:27:00] Evan Hoffman talks about why pricing yourself right is crucial for your business success?
Listen to this full episode to gain all the insights and strategies on branding and take your business to the next level.
Thaddeus and Evan recently joined Service Business Mastery Podcast which included their thoughts on:
How Digital Marketing can improve your conversion rate and the quality of your leads and some proven tips for the same.
- What is their strategy when it comes to planning marketing budgets?
- How to start a bootstrapped business?
- The majority of businesses fail due to improperly managed cash flow and how to deal with it.
- Why underpricing can cause you damage
- Tips on how to rebrand your business effectively
- Branding can influence consumers’ thoughts and behaviors.
- How to attract your ideal clients through effective branding and marketing strategies.
- Learn More about Thaddeus and Evan!
- To know more about On Purpose Media
- Join their Facebook group here.
- To check out this fun and amazing recorded video on our Youtube Channel click here.
- Email us at Podcasts@ServiceBusinessMastery.com
- Learn all about the Hosts of Service Business Mastery here!
About The Guests:
Evan Hoffman is the Co-Founder – Website/SEO Manager at On Purpose Media. Evan got his start in the HVAC industry in 2014, handling sales. After realizing that the company he worked for had a marketing problem, rather than a sales problem, he switched to marketing and hasn’t looked back since. Now, he’s helping HVAC companies across North America reach new heights with their businesses. If you help enough people get what they want you will have everything you want” – Zig Zigler. This quote has been a driving purpose for Evan since getting into business for himself while attending the University of Alberta. What you need to know about Evan is he is a competitor. This is exactly what you want in someone running your SEO and PPC campaigns, as he’s going to do whatever is necessary to win you that top placement.
Thaddeus Tondu A born and raised Albertan with roots that go back to a small rural town, Thaddeus has seen it all. Having run a business during University worked for small, medium, and large companies, and then back to working for himself, he understands your pain points as a business. His dedication to doing what’s right, not what’s easy, has given him proven success in all his endeavors. He is now the co-founder and Social Media Manager of On Purpose Media. With nearly 10 years of experience in marketing, he’s shifted from print media and has been working to help his clients maximize their annual revenue, capture more deals, and improve their business’ online presence using targeted marketing strategies.
Listen to this podcast and get inspired and become a better brand strategist. Learn how to solve bigger problems. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.
Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.
For a complete transcription of the interview, Read More