“A big part of driving marketing to be successful is being reactionary within the business… because our consumers, they don’t plan these purchases, these are problems that happen immediately. So… you must monitor it on a daily basis since that is when you will notice growth.”
—Matthew Tyner
Are you also struggling to decide between hiring a marketing agency and building/managing your own internal marketing team?
Every contractor experiences growing pains, but not every contractor is equipped to handle those pains themselves. Thus, something we see a lot in growing service businesses is the struggle to decide between hiring a marketing agency and building/managing your own internal marketing team.
But worry no more! This week’s guest is divulging his unique leadership philosophy, creative process, and proven revenue-driving strategies that will make growing your business as painless as possible.
”If you’re not making the investments to learn a little bit about the marketing side so you can be able to hold someone accountable, you don’t deserve an internal marketer.” — Matthew Tyner Click To Tweet
Matthew Tyner is the Vice President of Brand Experience both internally and externally marketers for Max Service Group, a client-focused HVAC and plumbing company operating across multiple states in the Midwest.
So do you want to know whether a marketing agency is the best option or if you should build/manage your own marketing department?
Join Tersh Blissett and his co-host Josh Crouch as they talk with Matthew Tyner about how he manages his team of marketing specialists to get the right job done in the most effective ways possible. Tune in right away and own a thriving, profitable, and ever-growing business with the nuggets of wisdom he shares.
Matthew Tyner is the Vice President of Max Service Group, a client-focused HVAC and plumbing company operating across Ohio, Indiana, and Kentucky. Matthew has helped Max Service Group accomplish a total of 640% growth over three years, a Blended Return on Ad Spend of $14:$1, and startup marketing agency revenue (client ad spend removed) from $0 to $3.5M in two years.
If you need tips on how to overcome the challenges tradespeople face, don’t miss this episode.
In this episode we discuss:
- Hiring a marketing agency vs. Building and managing an internal marketing team (Which one should you choose?)
- How to build deeper relationships with your local community & Budget to give back
- Matt’s process and strategies for building a marketing strategy
What is the best option for you: hiring a marketing agency or building your own marketing department?
”When you’re smaller and you maybe don’t have someone internally that understands marketing from a holistic perspective, it makes sense then to use an agency that can have multiple people of different specialties to be able to work on your business. However, as you grow,” says Matthew Tyner [09:34-09:58]
How to Effectively Build an Internal Marketing Team
“If I’m hiring a role internally, it’s gonna be someone with experience and they’re gonna be amazing at what they do,” says Matthew Tyner [25:19-26:37]
Why Building a BRAND is the KEY to Growing Your Business
“At the end of the day, we build brands. We build brands so that people think of us when they need us. Then, we create a net to capture intent,” says Matthew Tyner [38:24-38:48]
Matthew Tyner explains how to measure your marketing team’s success and when to hire a marketing agency
“You’re probably going to be working with an agency first, so you’re learning something from them… You’re going to build up that knowledge base and start knowing what questions to ask and be able to see does this sink or not?…” [28:54-41:30]
Matthew Tyner recently joined Service Business Mastery Podcast and here are some highlights of the podcast:
- Matthew compares Hiring a marketing agency vs. Building/Managing an internal marketing team
- He further shares tips on how to build deeper relationships with your community, especially after acquiring a local business
- Budgeting to give back
- Matt’s process and strategies for building a marketing strategy
- How to measure your internal marketer’s success
- Building a brand is the key to business growth
- Maintaining accountability in your marketing strategy/plan
Key Resources From This Episode:
- This episode is kindly sponsored by Sera, Podium, and CompanyCam for a 14-day trial and 50% off your first two months). and UpFrog
- Start with Why by Simon Sinek.
- Connect with Matthew Tyner on LinkedIn
- Join the Service Business Mastery Facebook group.
- Email us at Podcasts@ServiceBusinessMastery.com
- Learn all about the Hosts of Service Business Mastery!
- Join the Service Business Mastery Facebook group.
Meet the Guest:
Matthew Tyner is the Vice President of Max Service Group, a client-focused HVAC and plumbing company operating across Ohio, Indiana, and Kentucky. Matthew has helped Max Service Group accomplish a total of 640% growth over three years, Blended Return on Ad Spend of $14:$1, and startup marketing agency revenue (client ad spend removed) from $0 to $3.5M in two years.
Links to connect here:
LinkedIn: https://www.linkedin.com/in/matthewtyner
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