Build Emails That Don’t Suck

Build emails that don't suck

“…if we went to a marketing conference or a business conference and we were in the bar afterwards, they’re the things that we would all joke about as friends, ah, this time. And you tell ’em the anecdote about the tax bill that you and the dog ate, the tax bill, and all this stuff I won, blah, blah, blah...” That’s what you write about in your emails…

— Rob


Listen to the complete episode here:

From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business.
Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN’T make you sick in your mouth!

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing…

Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business.

Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.

Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

Should We Add Photos To Our Emails?

“NO…There’s a really great reason for this…let’s imagine you’re telling a story, right? And you’re telling a story about going to visit your great aunt Mord you haven’t seen for years. And when you get there to our dusty old house, and everything’s dusty, she’s got this horrible sofa. It was like this, it looked like this. In fact, here’s a picture of the sofa. You put a picture of this horrible sofa and blah, blah, blah. And then you get on into the email. If somebody’s reading that story, they’re immediately building a picture of what a horrible sofa looks like in their head.

They get to the picture and imagine for a second, A; it looks nothing like the sofa they picture that’s very likely, B, small chance, but possible they see a picture of THEIR sofa that they just ordered last week. That to them it looks beautiful. You just created this huge disconnect.

Years ago in the UK, right? When televisions first. Like a thing that lots of people had in their house, there was this amazing journalist who was interviewing a little girl. And she said to the little girl, what do you prefer? Do you prefer the wireless (the radio)? Or do you prefer the television? And the little girl said, I prefer the wireless because the pictures are better. And I just think it’s such a great example, this innocent example of how great the pictures are that we create in our own heads versus the amazing.” –Rob

Build emails that don't suck

In this episode, we discuss:

  • How to structure the perfect email.
  • How often is too often to send out emails?
  • Who should we be sending emails to?
  • How do we avoid being overwhelmed with creating emails?

 

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

 

Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.

 

Important Links:

About The Guests:

Kennedy & Rob

Who’s Who?
Rob has Red hair. (Kennedy is the one with the white hair)

Where Are We From?
We’re from Newcastle Upon Tyne in the Northeast of England

Do You Still Perform As Entertainers
Yes, Rob still tours his comedy hypnosis show, and Kennedy performs at corporate events and awards dinners.

Rob Temple, Hypnotist, Marketer, and Penguin Lover. Born in London before moving to Sunderland in the North East of England as a young child, Rob always wanted to be one of the cool kids. So he took up learning Magic as a hobby. Go Rob! Despite not understanding why this kept him from the popular tribe, he went on to win multiple awards as Young Magician of The Year at The Magic Circle. After performing close-up magic at weddings and children’s parties, he saw a hypnosis show and convinced his Dad to pay the hypnotist for mentorship. This led Rob to moving to the Greek island of Kos for a number of summer seasons, where he hypnotized and entertained thousands of tourists in his infamous shows. Realizing that these gigs won’t keep coming knocking on his door, Rob decided to apply his skills to marketing himself which led to him performing all over the world in places like The Seychelles and for events for royalty. While sitting around the pool waiting to perform, Rob started accepting offers from marketing companies and coaches to help them apply his skills to their businesses and quickly saw the results he was getting for them.

Kennedy, Psychological Mind Reader, Creative and Theatre Lover. Refusing to do PE at school, Kennedy spent extra curricula time in anything and everything to do with the theatre. Amateur dramatics where he played parts in the likes of The Railway Children and Oliver meant that whenever there was a choice in school, he’d choose the theatre. His mother discovered his entrepreneurial flare when she emptied out his school trousers to find the 50p coins he’d been collecting from the other kids in exchange for writing excuse notes so they could skip. school. Naughty Kennedy. After seeing someone on TV memorise a deck of cards, Kennedy became obsessed with the potential of our minds and this lead him to study influence, body language, micro-expressions, misdirection and memory. He combined these skills with his natural wit (or as his mother calls it, his ability to ‘think his way out of anything’ into an after dinner show. Since many of the clients who booked him were large corporations like Yahoo!, Mars, Tarmac and Royal London he spent a lot of time in departure lounges and hotel rooms waiting to perform. He used this time to coach other entertainers on how to grow their businesses by applying his skills to marketing.

Meet the Hosts:

Tersh Blissett; Host & Producer of Service Business Mastery podcastTersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

 

 

 

Josh Crouch Host of Service Business Mastery podcastJoshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where his focus is on dominating your local market online. Connect with him on LinkedIn.

 

 

 

 

Listen to this podcast and get inspired and become a better brand strategist. Learn how to solve bigger problems. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

 

For a complete transcription of the interview, Read More

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