Email Marketing Like A Pro

David Hoffman Episode 650

David Hoffman Episode 650

“Email is a great way to get more work and referrals; so don’t overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don’t forget about your existing customers. They are always going to be your best prospects.”

David Hoffman

Listen to the podcast here:

How to Use Email Marketing Like A Pro!

ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.”

Today we’re thrilled to have marketing pro-David Hoffman with us!

Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market’s going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager. 

Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.

(David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you’re not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.)

In this episode, you’ll learn about copywriting and email marketing. In case you’re not interested in these topics, that’s okay too. The stories and lessons shared here work for any marketing tactic.

David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?-  [00:25:00]

[00:26:00] He says “Personalized, targeted email marketing is a key factor and which is in marketing pro we do,” says David Hoffman.

[00:27:00] “and as someone who loves data, I’m able to tell you that clients who switch to Marketing Pro are gaining on media,” further he adds.

Don’t screw things up by having a bad template.

[00:29:00]We at Service Titan have a few tools built in to help you stay away from a messy subject line, and Service Titan has templates built right into marketing pro so that you’ll never have to worry about bad templates again when you’re doing email marketing,” says David Hoffman.

People struggle with email marketing strategy because they have no idea how to create sequences. One of the bigger problems is that they cannot envision sequences what type of content should go out.

[00:31:00] In order to make things easier for you, we included sample audiences, templates, and other items. That’s usually where things get tangled up. However, it is still easier than attempting targeted marketing without even the help of a Marketing Pro by using the most effective methods, like :

  • Aim to send out targeted emails at least once a month,
  • Use email marketing,
  • Direct mail, retention, and 
  • Marketing. 

“While it may be time-consuming, it’s well worth it since you want to get the most out of every customer,” advises David Hoffman.

[00:34:00] David says, Marketing Pro, not only handles email automation but also bulk emails.

[00:37:00] The vision of Marketing Pro is to become this comprehensive data-driven marketing automation platform for the trades. 

He further talks about how Service Titan help uniquely improves ads and business owners.

  • Also, if you guys are interested, you can certainly book a DEMO service type by simply going to Service Titan.

One most imp lesson he brought with him and now shares with Service Business Mastery Podcast Listeners: Pay attention to Retention, Marketing, and your Online Reputation

[00:45:00] “No matter whether you’re on Service Titan or not, it’s important that you pay attention to retention, marketing, your online reputation, and even your ad budget. The cheapest customer you can get is already a customer who you currently have,” says David Hoffman.

<< To know more tune into this absolutely interesting episode with all tips on E-mail Marketing right away! >>

David Hoffman recently joined Service Business Mastery Podcast which includes his thoughts on:

  • How to Use Email Marketing Like A Pro
  • In this digital world, how can you continue to build consumer loyalty and win repeat business?
  • The benefits of using marketing automation
  • How Email is a pretty effective way to get more jobs and referrals? 
  • Strategies to retain customers
  • How to build an online reputation
  • Importance of keeping your Emails authentic

To go deeper into the insights shared in this episode, do listen to this podcast and get equipped with essential business advice from this impactful conversation. 

So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

About The Guests

David Hoffman's LinkedIn PhotoDavid is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles.

Competencies:
– Product development
– Software development
– Start-ups
– B2B cloud software

Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.

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For a complete transcription of the interview, Read More

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