elevate your brand's authority

Elevate Your Brand’s Authority w Stephen Houraghan

“There are many different ways that you can find your position in your market, but definitely understanding that if you try to be all things to everybody, you’ll just blend in with everybody else.”

— Stephen Houraghan

Listen to the complete episode here:

Brand Authority, what is it? How do you elevate your authority?

Let’s peel back the o”g”nion
  • Boils down to your reputation
    • Perception in the client’s mind
  • Impact on the market
  • It’s really about YOUR reputation
  • Going above and beyond is a basic foundation for building a great brand
  • You can not change your visual
  • Your Brand is like an iceberg
    • We can all see the tip
    • Below the surface, there is so much more going on…
  • What questions should we ask our agency when we are looking to rebrand?
    • They should be asking customer-centric questions.
    • The logo isn’t the first thing they should be looking at…
    • Focus on your customer
  • If you try to be something to everyone, you become nothing to everyone…
  • Brand equity is crazy valuable.
  • START with strategy…this will make the long-term branding effectiveness
  • 26:20 – be the little voice in the client’s mind when they think about a niche area…
  • Look at what the competition is NOT saying, and build your position to solve that issue…
  • 29.00 – You DON’T have to turn away clients that don’t fit into your brand strategy while you’re still growing.
  • 33:29 – branding is the fuel for your marketing…
  • MelissaData – https://www.melissa.com/
  • Brand Master Academy on YouTube https://www.youtube.com/c/BrandMasterAcademy

A little more from Stephen:


Most talented brand builders are not getting paid enough and compete with cheap, low-quality, inexperienced operators. 

It’s an issue that has devastated the industry.

Thankfully, Stephen has come up with the solution by creating a proven system that provides the keys to a structured framework that helps freelancers and agencies evolve into brand strategists.

His program has helped over 20,000+ students, including clients that have gone from charging just a few thousand dollars to winning projects worth over $60,000. Stephen’s unconventional approach has transformed struggling agencies into highly paid and sought-after brands.

On his ‘Brand Master’ podcast, Stephen has interviewed leaders in the branding industry, including Marty Neumeier, Douglass Davis, Michael Janda, and Sunny Bonnell.

Stephen is on a mission to revolutionize the way branding professionals operate. Because branding is not about pixels and logos.

Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.  

Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.


Important Links:

About The Guests:

Stephen Houraghan is helping designers and brand builders learn how to build brands using strategy, psychology, and creative thinking.




Listen to this podcast and get inspired, and become a better brand strategist. Learn how to solve bigger problems. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.


For a complete transcription of the interview, Read More

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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