“Most businesses think that… if you had a magic bullet like I just need more phone calls, more phone calls. That is rarely, rarely the case.”
— Ryan Redding
It’s deflating to wait for the phone to ring. Isn’t it? You know that to get more customers you need more leads- and to get more leads you need better marketing.
Now, the problem is you’re not a marketing expert; you’re an HVAC or plumbing pro.
But you don’t need to feel discouraged. With the help of a marketing strategist and business consultant, Ryan, you can market your business like a pro.
Our guest, Ryan Redding, is the Founder of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies. Ryan is an experienced strategist who has led organizations of all sizes to solve complicated challenges and exceed goals. Thus, there’s no better person to help you develop a more effective marketing strategy (and better yet, save money doing it!).
“Leadership, mindset, self-development is always the magic bullet.” — Ryan Redding Click To Tweet
Are you looking for change management advice or guidance on how to develop a more effective marketing strategy? Then worry no more as Ryan can help you take your business to the next level.
Since you’re not a marketing expert, you’re an HVAC or plumbing pro. Instead of spending money on PPC ads every time you’re waiting for the phone to ring, tune in to this episode to find out how to get more leads with digital marketing.
Join Tersh Blissett and Joshua Crouch as they chat with Ryan about digital marketing strategies that work (and don’t work) for home service businesses!
Ryan Redding is a business consultant & marketing strategist with experience in multiple industries and market sectors. He is the Owner of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies, and has extensive experience in the non-profit sector.
Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small to solve complicated challenges, and exceed goals.
In this episode we discuss:
- Common mistakes business owners make with digital marketing.
- Are Local Service Ads worth it for my business?
- How leadership and self-development determine your business’s growth and success.
And if you’re looking for a more hands-off approach, DP Marketing Services can provide you with all the digital marketing solutions you need, from website design to reputation management. With a little help, there’s no limit to what your business can achieve- this episode of Service Business Mastery is a great place to start!
The main driver of your ROI isn’t marketing, so why are you spending so much money on it?
[10:23-11:23] ”I’m, 9 times out of 10, the person trying to talk them away from spending money, like stop.
“The main driver of ROI is not marketing, it’s ops.”
— Ryan Redding
Are Bing Ads Better Than Google Ads?
[14:55-15:55] “I don’t like saying this but I’ll put it in there because it’s paid options – you’ve got PPC, LSA, you’re gonna have Bing ads,” said Ryan Redding
Leadership & Self-Development is Your #1 KEY to Success
[37:49-38:40] “Leadership, people, is a huge function of success… If someone’s looking for a 1, 2, 3 step solution, they’re missing the point,” said Ryan Redding
Why More Phone Calls Do NOT Equal Higher ROI
[21:22-33:38] “I 100% of the time will say ROI is driven by ops, not marketing. Marketing is going to be stuck at cost per lead acquisition,” said Ryan Redding
Ryan Redding recently joined Service Business Mastery Podcast and here are some highlights of the podcast:
- The show discusses common mistakes business owners make with digital marketing.
- Why Ops is the main driver of your ROI
- Further, Ryan shares his views on whether local service ads are worth it for my business.
- LSA vs PPC ads
- Bing vs Google ads
- Ryan shares tips on how leadership and self-development determine your business growth and success.
Key Resources From The Show:
- This episode is kindly sponsored by Sera, Podium, and CompanyCam for a 14-day trial and 50% off your first two months). and UpFrog
- Learn more about DP Marketing Services
- Connect with Noah on LinkedIn
- Connect with Justin on LinkedIn
- Join the Service Business Mastery Facebook group.
- Email us at Podcasts@ServiceBusinessMastery.com
- Learn all about the Hosts of Service Business Mastery!
- Join the Service Business Mastery Facebook group.
Meet the Guest:
Ryan Redding is a business consultant & marketing strategist with experience in multiple industries and market sectors. He is the Owner of DP Marketing Services, a digital marketing company that provides Web Design, SEO, PPC, & Social Media Management to Tier 2 companies, and has extensive experience in non-profit sector.
Ryan is an experienced strategist. From change management to leadership development, he has led organizations large and small solve complicated challenges, and exceed goals.
Links to connect here:
Learn more about DP Marketing Services: https://www.dpmarketing.services/
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