How Data Analysis Can Transform Your Service Business

“We generate the insight, not the data. The idea of knowing what you need to do or knowing the importance of something is why you care about it.”

— Jeff Eisenberg Data Turk

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Episode Overview


The modern business world is data-driven. To remain competitive, businesses must be able to utilize data in order to make informed decisions and uncover opportunities for growth. This is especially true for companies that operate in the digital space, where customer behavior can be tracked and analyzed with ease. 

Measuring ROI

However, even traditional brick-and-mortar businesses are realizing the importance of data in measuring ROI (return on investment). By analyzing past sales performance and current trends, businesses can allocate their resources more strategically and improve their bottom line.


The right data is key to effective marketing. By understanding the ROI for various marketing activities, you can focus your efforts on those that provide the greatest benefit. Too often, businesses allocate resources based on intuition or past experience rather than reliable evidence. Analytics can help by providing insights into which activities are most profitable and where improvements can be made.

Join us as we sit down with Jeffery Eisenberg from Data Turk, to give us all the run down on the best ways to use your data, no matter your company size/type, to uncover the hidden ROI opportunities inside your numbers. 

As the old saying goes, “Numbers don’t lie”!

Far too often, small business owners acknowledge their numbers and assume that their business is running well, but they don’t take the time to figure out what those numbers truly mean and how that can improve their business. Data analysis might seem boring or daunting to you, but it could seriously level up your business!

Data Turk

Meet Jeffrey Eisenberg, CEO of and Partner at, where he and his team analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. How do they do that? Through data analytics! connects directly with your systems, digs deep into your data, and uncovers strengths, trends, issues, and opportunities to sort out the most valuable, actionable insights. The best part is YOU don’t have to do the analyzing.


Join us as we talk with Jeff about how to increase your net profit, employee success, and ROI with data analysis and other business intelligence tools.


In this episode we discuss:

  • What is data analysis and how can it benefit service business owners?
  • Demystifying the stigmas and negative mindsets around data analytics 
  • The role of data hygiene in the accuracy of data analyses


Check out these resources we mentioned during the podcast:


Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.


Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.


Meet the Guest:

Jeff Eisenberg is the CEO of, a company that analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. He’s also a partner (along with his brother) at, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.


Links to content here:


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This is one episode you won’t want to miss! We hope you enjoy this episode.

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.


For a complete transcription of the interview, Read More

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