Customer Recovery: Strategies for Creating Loyal Customers w/ Justin Riley & Noah Carter


Using Customer Reactivation to Close Unsold Estimates with Noah Carter & Justin Riley of UpFrog

Do you wonder why should you hire an HVAC and plumbing digital agency? 

Well, that’s a valid question to think about.

After all, service businesses have been around for a long time and most don’t use digital marketing tactics. So, what’s the big deal? Why does your business need to be any different? 

The answer is simple. In today’s economy, service businesses need to be able to reach a wider audience than ever before. And, they need to be able to do it quickly and efficiently. That’s where a digital agency comes in. By leveraging their tools and expertise, a digital agency can help you grow your business quickly and efficiently. They can also help you track your progress so you can see exactly what’s working and what’s not. 

Today, we’re super excited as we have Justin Riley, President at Upfrog, to teach you how to leverage the power of eCommerce, automated nurturing, and revenue attribution for YOUR business.

So, if you’re looking for strategies and tools to help you grow your business quickly and efficiently, this episode of Service Business Mastery is for you!

In a world where artificial intelligence is replacing humans left and right, human connection is still the key to keeping customers engaged and loyal to your business.

“There’s a balance between using AI and keeping it human and putting your human touch on it.” — Justin Riley Click To Tweet

Tune in to hear Justin Riley and Noah Carter discuss UpFrog, a marketing and lead-generating software for HVAC and plumbing businesses. Join us as these amazing people shed light on how UpFrog, along with a few simple business tactics, can grow your small business to a multi-million dollar company (without dehumanizing client interaction). 

Do not miss this episode as we talk about how to humanize your business communication and reactivate your current client list.

Justin Riley is the President of UpFrog and Noah Carter is the Head of Operations at UpFrog. Noah is the Head of Operations at UpFrog.)

In this episode we discuss:

  • How to stay top of mind for your customers and be their #1 choice (without coming off spammy or salesy).
  • How UpFrog helps you stay connected with your customer base.
  • The power of humanizing business.


This Mindset Leaves Contractors in the DUST

[07:44-08:45] ”I’m sure a lot of people can relate to this. As you work in an industry for so long, you develop this bias, right? The old saying “we’ve always done it this way,” says Justin Riley

The show further talks about how Going Digital Could Grow Your Company to $5 Million

[11:14-11:34] “Any company that’s a half million is just a few quick things, quick changes, not necessarily huge financial changes… and boom you can be a 3, 4, 5 million dollar company very easily in this environment with digital”

The show further talks about- Recovering Unsold Estimates

Client Reactivation & How It Could Turn Your Business Into a Million Dollar Company

[12:00-24:16] “There’s a lot of different words out there floating around. You hear, outbounding, reactivate, rehash, recovery,” says Justin

Justin & Noah recently joined Service Business Mastery Podcast and here are some highlights of the podcast:

  • Justin and Noah share tips on how to stay top of mind for your customers and be their #1 choice 
  • How to avoid sounding spammy or salesy in your marketing and communication
  • What is customer reactivation?
  • How UpFrog helps you stay connected with your customer base.
  • Recovering unsold estimates
  • The power of humanizing business.
  • Personalized marketing and communication


Key Resources From The Show:

  • This episode is kindly sponsored by Sera, Podium, and CompanyCam for a 14-day trial and 50% off your first two months). and UpFrog 

Meet the Guests:

Justin Riley is the President of UpFrog.





  Noah Carter is the Head of Operations at UpFrog.




Links to connect here: 

Connect with Noah on LinkedIn:

Connect with Justin on LinkedIn:  

Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.


Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our website

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Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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