Accounting Doesn’t Have to Suck | HVAC Business Finance Tips w/ Spencer Sheinin CPA

If you are passionate about your skilled trades service business but struggle to see it grow, or if you’re simply curious about running a successful service enterprise, this episode of the Service Business Mastery Podcast is for you!

In this episode, “Accounting Doesn’t Have to Suck,” hosts Tersh Blisset and Joshua Crouch engage with guest Spencer Sheinin, CEO and Founder of Shift Financial Insights, in a deep dive into the world of accounting, and how as daunting as it may appear, it doesn’t have to suck!

They explore hiring problems often faced by small and medium-sized businesses and how hiring the wrong person for accounting can result in lost opportunities. They discuss the role of AI in bookkeeping, financial analysis, and how it may not necessarily be the ideal option for smaller businesses with unique scenarios.

Tersh, Josh, and Spencer inspire others with their personal stories of business finance, including Spencer’s transformative shift in mindset towards numbers.

If you’ve ever been overwhelmed by financial statements, Spencer’s take on using data visualization techniques for better understanding and data interpretation is a game-changer.

Also, make sure to look out for the invaluable advice from Sheinin’s book, “Entreprenumbers,” of which we are giving away copies after the interview. It’s an absolute must-read for entrepreneurs looking to demystify their financials and gain the knowledge to make effective business decisions.

This episode is full of insights, practical advice, and money-saving tips for anyone in a service business. Don’t miss out!


01:59 Justin hosts giveaway and offers script for success.

04:11 Copeland offers valuable compressor diagnostics training.

08:58 Struggling to keep up, correcting formulas, light bulb moment.

12:20 Not a certified accountant. HVAC career started accidentally.

14:14 Accounting department struggles due to inadequate staffing.

17:15 Financials are backwards looking, but budgets and cash flows can be forward looking. Looking backwards helps identify what’s not working and the root causes. The 80 20 rule applies to most problems. Understanding the right information helps identify issues like a 3% decrease in average margin.

20:14 AI accounting benefits big companies, not small.

24:16 Increase sales, decrease costs, analyze divisions.

26:01 Forward vs. backward analysis in HVAC operations.

30:46 Managing labor is crucial in every industry, particularly this industry. Analyzing labor as a percentage of sales can indicate if it’s going in the wrong direction. Our brains process information visually, so financial information should be presented in pictures instead of letters and numbers. For example, when determining the current percentage of receivables, the accounts receivable aging report is commonly used.

34:27 Book version of tips/tools for implementation.

36:38 Great ideas shared with like-minded business coaches.

39:22 Impressive intro video. Tersh’s amazing shoes.

Resources And People Mentioned:

Connect With Spencer on LinkedIn Here! Or check out his book’s website via

This episode is kindly sponsored by:
– Sera (visit their website)
– UpFrog (visit their website)

– Copeland (visit their website).
– CompanyCam (visit their website) Visit and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
– Interplay Learning (visit their website)

– Join the Service Business Mastery Facebook group

Affiliate Links:

– Castmagic –

– StreamYard –

– CallRail –

– IfTTT- 10 Percent off!  –

Check out this episode!

Meet the Hosts:

Tersh Blissett

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small-town market. He’s dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager, and Director of Marketing. He’s also the Founder of Relentless Digital, where the focus is dominating your local market online. Connect with him on LinkedIn.

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